Bugatti Programme Solitaire Debuts with Unique Brouillard Coupé

Bugatti unveils Programme Solitaire, an ultra-exclusive series limited to two cars a year, starting with the bespoke Brouillard coupé inspired by Ettore Bugatti’s favourite horse.

Bugatti has opened a new chapter in its history at Monterey Car Week 2025, unveiling the ultra-exclusive Programme Solitaire alongside its first creation, the Brouillard coupé. This initiative takes personalisation beyond the limits of Sur Mesure, with a strict cap of no more than two cars per year.

Brouillard embodies the one-of-one philosophy, built entirely around a specific vision and the personal story of its commissioning owner — a collector passionate not only about Bugatti cars but also about the wider artistic heritage of the Bugatti family, including Carlo’s furniture and Rembrandt’s sculptures. The key inspiration came from Ettore Bugatti’s favourite horse, also named Brouillard, an Irish grey stallion mentioned in historical accounts of the founder’s life.

The car’s design emphasises organic, sculptural surfaces: sharp edges give way to flowing lines, while the dark-toned lower third of the body creates the impression of a lighter, longer form and visually enlarges the wheels. Aerodynamic features — a fixed ducktail rear wing, integrated air intakes, a re-engineered diffuser and optimised airflow through the radiators — are seamlessly woven into the aesthetics without compromising performance.

Underpinning Brouillard is the refined 1,600 PS W16, representing the peak of nearly two decades of platform development. Bugatti has not yet disclosed performance figures, weight or dimensions.

The interior blends tradition with bold material choices: tartan-pattern fabrics commissioned in Paris, green-tinted carbon fibre, numerous machined aluminium components, a glass roof and a central spine flowing from the exterior into the cabin. Special attention is given to details — from embroidered horse motifs to a gear selector containing a hand-crafted miniature sculpture.

Historically, Programme Solitaire draws on Bugatti’s coachbuilding heritage, when bodies were crafted to meet individual client demands, and Jean Bugatti brought the process in-house. Now, that tradition returns in a modern form, uniting engineering excellence with artistic expression.

This renewed focus on heritage echoes a wider movement among luxury carmakers: Bentley Mulliner recently introduced the Bentayga Atelier Edition, reviving historic colours from the 1930s, while Rolls-Royce created a trio of Bespoke models inspired by the thousand-year-old murals of the Mogao Caves in Dunhuang. Together, these projects underline a growing trend in the industry — reimagining cultural legacies for the world of ultra-luxury.