60 years of Porsche 911 Targa celebrated in Icelandic Heritage Experience

Porsche highlights 911 Targa legacy with Heritage Experience in Iceland, linking past and future across six generations of the model

Porsche marked the 60th anniversary of the 911 Targa with a unique Heritage Experience in Iceland, where six generations of the model retraced history across dramatic landscapes. From the first soft-window version of the late 1960s to the new 2025 911 Targa 4 GTS T-Hybrid, the journey illustrated how a single idea can remain recognisable while constantly evolving.

Iceland was chosen for a reason. Its young geology and ancient traditions embody the dialogue between past and future. Roads follow the contours of the land, not the other way around, offering a natural stage for cars that stand for both technology and culture. The convoy visited sites where heritage is still alive: Skyrland in Selfoss, where the tradition of skyr making is preserved; Friðheimar, a family greenhouse using geothermal energy; the reconstructed Commonwealth Farm in Þjórsárdalur; and Þingvellir National Park, where the tectonic plates of Europe and America meet. The route also included Seljalandsfoss and Skógafoss waterfalls, Eyjafjallajökull volcano, and the black beaches of Vík.

In this context, the cars acted not as static exhibits but as cultural ambassadors. The philosophy of Porsche Heritage and Museum emphasises that heritage is not nostalgia, but a conscious choice of what values to preserve and share — a promise to the future. Archives become workshops, and driving itself becomes a form of research.

The spotlight also fell on the new 911 Targa 4 GTS T-Hybrid. Equipped with a 3.6-liter engine, an electric turbocharger and an integrated motor in the PDK transmission, it delivers 532 hp and 449 lb-ft of torque, accelerating to 100 km/h in around three seconds. Electrification here is not seen as a break with tradition but as its continuation, a modern reading of the Targa principle of “freedom with responsibility.”

The expedition was accompanied by Rúrik Gíslason, former Icelandic national football player, now actor and entrepreneur. His remark that tradition is not a contradiction to progress but its foundation set the tone for the journey.

This Icelandic edition followed earlier Heritage Experiences, such as the 2023 tour through Rhineland-Palatinate. Yet in Iceland, the interplay between engineering, nature, and cultural memory became particularly vivid. In such a setting, the phrase “Heritage is a promise to the future” felt more than just words — it became an experience on the road.