Immersive Porsche brand space debuts at Singapore’s Jewel

Porsche unveils lifestyle-focused hub at Jewel Changi Airport, blending culture, design and heritage in a multi-sensory experience in Singapore.

A new Porsche destination has opened inside Singapore’s Changi Airport, designed as more than just a showroom. Located at the heart of the Jewel complex, right beside the lush indoor forest and the iconic Rain Vortex waterfall, the space is positioned as a meeting point for design, culture, and automotive heritage.

Porsche at Jewel is divided into several distinct areas. At Café Carrera by Baker & Cook, visitors can enjoy dishes inspired by the brand’s passion for driving, including signature sandwiches themed around legendary road routes and macarons in Paint-to-Sample colors. The Culture Garage is conceived as a rotating exhibition space, showcasing both modern icons and historic cars. The Porsche Lifestyle Boutique provides an immersive environment for brand enthusiasts, while a dedicated reception area for the upcoming Porsche Experience Centre Singapore is set to follow soon.

The Experience Centre itself is scheduled to open in 2027 near the Changi Exhibition Centre. It will be the eleventh such centre worldwide and the first in Southeast Asia, featuring a two-kilometer handling track, simulator zones, and exhibitions tailored to a wide range of visitors—from first-timers to seasoned drivers.

Interior design plays a crucial role at Jewel. Iconic Porsche elements such as the Light Ivory color, the Pepita fabric pattern, and the rare Mint Green paint bring warmth and heritage into the space. A specially curated photo wall by Stefan Bogner, founder of Curves magazine, adds an artistic layer, reflecting his long-standing exploration of soulful driving and travel narratives.

The new location is also part of Porsche’s wider regional strategy. Singapore serves as the headquarters of Porsche Asia Pacific, and the city has become a stage for bold activations—from the display of the Vision Gran Turismo in a Vexx livery at the Rain Vortex to major premieres at Gardens by the Bay. These initiatives underline the brand’s intent to strengthen its presence across Southeast Asia.

Ultimately, Porsche at Jewel represents more than an expansion of footprint. It forms a bridge between international travelers, local enthusiasts, and the future Porsche Experience Centre. In the years ahead, it is set to shape how the brand is perceived in the region—not only as a symbol of speed, but as a cultural experience in its own right.