Rivian East Coast HQ in Atlanta strengthens Georgia EV industry

Rivian establishes East Coast HQ in Atlanta, with $5B factory project bringing 7,500 jobs to Georgia and boosting the state’s role in EV production

Rivian has announced a new milestone for its East Coast presence: a regional headquarters in Atlanta. The company will move into the Junction Krog District building on Auburn Avenue, right next to the popular BeltLine. By the end of 2025, around one hundred employees are expected to work there, with the team expanding to five hundred in the following years.

The office is part of a much broader plan. In Georgia, Rivian is building a manufacturing facility at Stanton Springs North, near Social Circle. The project, valued at about $5 billion, is the largest economic development initiative in the state’s history. To support construction, the company secured a $6.6 billion loan from the U.S. Department of Energy. According to state estimates, the plant will generate 7,500 direct jobs and nearly the same number of indirect ones, bringing over $1 billion in annual labor income to the region.

Development is already underway: site preparation has begun, vertical construction is scheduled for 2026, and mass production is expected in 2028. Under the agreement with state authorities, Rivian must meet its investment and job creation commitments by the end of 2030 and maintain them through 2049.

Atlanta and Georgia are emerging as a hub for automakers. Hyundai recently opened its $7.6 billion facility near Savannah, creating 8,500 jobs, while Kia is expanding in West Point with production of the EV9 SUV. Against this backdrop, Rivian’s arrival strengthens the state’s EV cluster and positions Georgia as a major player in the industry.

To meet workforce demands, Georgia is leveraging its Quick Start program and technical colleges. Rivian has introduced a 24-month apprenticeship program for maintenance technicians, combining classroom training at local colleges with on-the-job experience at the company’s Illinois plant. Graduates then return to Georgia as Rivian employees.

The state’s EV infrastructure is expanding in parallel. Under the federal NEVI program, dozens of charging sites have been selected, while Rivian’s own Adventure Network has started operating, including a location in Augusta. Complementary Waypoints chargers have also been installed in Georgia state parks.

Progress has not been without debate. Early on, local residents raised concerns about runoff from the construction site and potential impacts on groundwater. Since then, Rivian has secured key environmental permits, including federal approval for wetlands work and a state air permit—critical steps that allowed the project to move forward.

In this context, Rivian’s new Atlanta office is more than just a workplace. It is part of a wider transformation, embedding Georgia into the map of America’s EV revolution. For the state, it means jobs, technology, and a stronger claim to leadership in the transition to zero-emission transport.