Range Rover SV Ultra introduces new electrostatic audio system

Range Rover SV Ultra unveiled by JLR with electrostatic audio, hybrid and V8 options, and new interior materials. Explore key features and technology.

The new Range Rover SV Ultra introduces electrostatic audio technology to a production vehicle for the first time, bringing a solution traditionally associated with high-end home audio systems into the cabin. The SUV is equipped with 21 thin-film electrostatic transducers integrated into headrests, seatbacks, and the headlining, supported by additional bass speakers. According to the manufacturer, this setup delivers faster response and greater sound precision than conventional speakers, while also reducing energy consumption and system weight.

Audio becomes the defining feature of the model. The system works in combination with Body and Soul Seats, which add tactile feedback through the seats, and the Sensory Floor, providing vibrations beneath passengers’ feet. Together, they create what Range Rover describes as a full-body audio experience. This is complemented by six selectable modes designed for relaxation or focus, which the company says can influence heart rate variability.

The introduction of such a system highlights a shift within the luxury SUV segment, where competition increasingly extends beyond performance and materials. Brands like Bentley and Mercedes-Maybach already offer complex multi-speaker audio systems, but Range Rover is positioning its approach differently — not only to reproduce sound, but to make it physically perceptible inside the vehicle.

The technological focus is matched by changes in materials. The interior features Ultrafabrics, a synthetic alternative to leather used in premium applications, known for being lighter and more durable. A new palm rattan veneer with an open-pore structure adds a distinct visual and tactile element, while the exterior introduces a Titan Silver finish using aluminum particles to create a liquid-metal effect.

The SV Ultra is offered with a P550e plug-in hybrid powertrain and a P615 V8, with a fully electric version planned for later. It is built on the MLA-Flex architecture, designed to support internal combustion, hybrid, and fully electric drivetrains.

With SV Ultra, Range Rover continues to expand its SV portfolio, focusing on the most advanced and exclusive interpretations of the brand. In this case, the emphasis shifts from traditional luxury toward a combination of materials, technology, and sensory experience inside the vehicle.