Alfa Romeo Junior Ibrida Q4 and 33 Stradale shine in Turin

Alfa Romeo showcased the Junior Ibrida Q4 and 33 Stradale at the Turin Motor Show, highlighting innovation, heritage and the brand's bond with the city.

Turin once again confirmed its reputation as the capital of the automobile world. During the 2025 Motor Show, the city turned into a vibrant stage where tradition meets innovation. The highlight was the debut of the Alfa Romeo Junior Ibrida Q4, a compact hybrid sports car with all-wheel drive, which has already surpassed 50,000 orders worldwide. The new MY26 version expands the lineup with greater customization and a variety of engines, including fully electric, front-wheel-drive hybrid and Q4 hybrid. For Alfa Romeo, this is a strategic step in the premium compact segment, where competitors such as BMW, Audi and Mercedes rely either on mechanical AWD with mild-hybrid systems or plug-in hybrids. By introducing an electric rear axle in its Q4 system, the Junior distinguishes itself from rivals.

Yet the Junior was not the only attraction. At the National Automobile Museum (MAUTO), two legends stood side by side: the new 33 Stradale and its 1967 ancestor designed by Franco Scaglione. The historic model, limited to just 18 units, became a benchmark of automotive beauty and left a lasting influence on car design for decades. The new Stradale, built in collaboration with Carrozzeria Touring Superleggera at the Rivalta workshops, continues this exclusivity: only 33 cars will be hand-assembled. The first customer delivery took place in December 2024, with production scheduled through the end of 2026. It combines artisan craftsmanship with modern technology: a 3.0-liter twin-turbo V6 producing 630 hp, 0–100 km/h in under three seconds, and a top speed of 333 km/h.

The celebration culminated with the Revigliasco Car Festival, a young but already FIVA-recognized event where the new Stradale appeared as the special guest of the Concours d’Elégance. Since 2022, the festival has gathered unique cars from around the globe, turning the small town in the Turin hills into a stage for parades and automotive fashion shows. In 2024, its third edition attracted nearly 100 rare vehicles, further strengthening its international profile.

Across three venues—Piazza Castello, MAUTO and the streets of Revigliasco—the weekend united past and future, showing how Alfa Romeo continues to connect generations. The brand does more than showcase new models: it highlights a heritage of bold design and engineering excellence. Turin demonstrated once again that automotive history here does not remain locked in museums but lives on in the city’s streets.