Polestar strengthens presence in Germany with new retail Spaces

Polestar opens new Spaces in Offenbach and Saarbruecken, marking its tenth German site and advancing its expansion strategy with long-term partners.

Polestar is expanding its footprint in Germany with two new Polestar Spaces in Offenbach and Saarbruecken. The Offenbach site, opened in mid-September with Autohaus Hessengarage (Emil Frey Hessengarage), replaces nearly five years in downtown Frankfurt and moves to a 450 m² facility right off the A3. Under one roof it combines showroom, workshop and handover center, offers space for up to five display vehicles and will later integrate certified pre-owned operations—creating a full customer journey from test drive to delivery, service and maintenance.

On 1 October, Polestar and La Linea Franca Kfz.-Handels GmbH launched the first Polestar Space in the state of Saarland. Previously, the group operated a Polestar Space in Cologne and a Test Drive Hub in Saarbruecken; the new 200 m² location near the A6 and close to the city center now becomes a full Space, combining sales, guidance, test drives and a service point, with capacity for up to four vehicles.

With Saarbruecken, Polestar reaches ten Spaces in Germany. The move aligns with the 2025 shift to an “unechtes Agenturmodell” that more strongly involves Volvo network partners, and with the goal to more than double the retail network by the end of 2026 while selectively updating existing concepts for a growing line-up. Next steps are already flagged: larger premises in Munich and Berlin with relocations to new urban sites “soon”, another opening scheduled for early November, and additional projects in the final phase.

Product momentum supports retail: at IAA, Polestar presented the 884-hp Polestar 5 grand tourer, expected to be a headline draw in Spaces next year. On the demand side, the brand reports over 23,000 Polestar vehicles registered in Germany, 51% global growth in the first half of the year, and nearly 80% year-on-year growth in August registrations in Germany. Partnerships with Borussia Dortmund and actor Matthias Schweighoefer, alongside a strong presence at IAA, further lift visibility.

Taken together, the new sites in the Rhine-Main region and Saarland—developed with established local partners—signal a push for on-the-ground accessibility and customer convenience. If the planned relocations in Munich and Berlin and the near-term openings proceed as announced, Polestar will have the retail backbone envisioned when it rethought its distribution model in 2025.