Porsche expands Exclusive Manufaktur in Gelderland showroom

Porsche has opened a new Exclusive Manufaktur showroom in Gelderland, Netherlands, offering over 1,000 customization options and 190 Paint to Sample colors.

Porsche has expanded its personalisation offering in the Netherlands with a new Porsche Exclusive Manufaktur showroom at Porsche Centre Gelderland. Built on the Destination Porsche concept, the space combines sales, service and brand experience, turning configuration into an interactive, design-led journey supported by “inspiration models.”

Customers can work with dedicated advisors, explore one of the most extensive collections of leather and colour samples, and even initiate the development of entirely new hues under the Sonderwunsch programme (Paint to Sample Plus). The online configurator already lists more than 1,000 Exclusive Manufaktur options across all model lines, while Paint to Sample adds over 190 exterior colours. According to Alexander Fabig, Vice President Individualisation and Classic, personalisation is a cornerstone of Porsche’s product strategy: almost every car includes at least one option from this range, and among 911 buyers the share reaches 98%.

The showroom officially opened on 30 September 2025. The initiative was realised by Porsche Centre Gelderland in collaboration with Porsche AG and the Dutch importer Pon Porsche Import. It continues the centre’s track record: the dealership has been operating for nearly two decades, and a dedicated Porsche Classic Centre opened there ten years ago.

Beyond factory options, Porsche also highlights post-sale personalisation—from accessories to track-focused upgrades, including Manthey Racing performance kits. This widens the canvas beyond the standard order sheet and reframes personalisation as a curated creative process.

Aligned with the Destination Porsche approach—where brand experience and digital tools play a central role—the Gelderland showroom underscores sustained demand and the company’s stated intent to broaden access to bespoke features in the Netherlands, spanning Exclusive Manufaktur configurations through to one-off Sonderwunsch projects.