Lil Jon stars in Hyundai’s “I See You” campaign for 2026 Palisade Hybrid

Hyundai launches “I See You” ad with Lil Jon, directed by Joshua Kissi, highlighting culture and style in the 2026 Palisade Hybrid with over 600 miles range.

Hyundai Motor America, in collaboration with Culture Brands, has launched “I See You,” a new campaign for the all-new 2026 Hyundai Palisade Hybrid. The spot stars Grammy winner Lil Jon and is directed by acclaimed filmmaker Joshua Kissi (division7), continuing the award-winning “OKAY Hyundai” series where the vehicle sits at the heart of style, joy, and cultural identity.

The narrative moves through instantly recognizable moments for modern Black families—from HBCU homecomings to outdoor block parties and Sunday brunches. Set to Lil Jon’s iconic crunk-era energy and his signature stamp of approval, the Palisade Hybrid is framed not as a prop but as a natural part of everyday triumphs and shared celebrations.

Hyundai’s marketing leads describe the aim as more than a product launch: it’s about honoring the moments that matter to their consumers while sustaining an intentional approach to representation and meaningful connection with multicultural audiences. Culture Brands’ Eunique Jones Gibson calls “OKAY!” a cultural affirmation, and “I See You” follows that ethos by showing how the latest SUV fits the lives of style-conscious, value-driven Black families.

Kissi’s direction brings cinematic storytelling and striking visuals; intimate scenes and broader set-pieces keep people—joy, pride, and community—at the center. The visual strategy aligns with the series’ core idea of visibility and recognition.

The model context is essential to the story. The all-new Palisade Hybrid debuts with a refined exterior and interior, a spacious, tech-forward cabin, advanced safety and connectivity features, and America’s Best Warranty. Its hybrid powertrain is presented with an over-600-mile driving range; the release cites an estimated 619 miles for the Blue SEL Premium trim (internal testing, EPA certification pending; range varies by trim and conditions).

The rollout is amplified by a robust digital and social push featuring behind-the-scenes content with Lil Jon, with placements across major platforms including Instagram and YouTube. Altogether, “I See You” extends Hyundai’s ongoing strategy of authentic, audience-first storytelling—where cultural representation is communicated through character, context, and detail.