Porsche Experience Centre Singapore design and legacy revival

Porsche has revealed the final concept of the Experience Centre Singapore, set to open in 2027. The project highlights innovation, motorsport DNA and regional significance.

Porsche has unveiled the final concept design of the upcoming Porsche Experience Centre Singapore, a landmark project set to open in 2027 as the brand’s regional hub in Southeast Asia. The reveal coincided with Singapore’s F1 week and was accompanied by the island-wide “Raceborn” activation, celebrating Porsche’s rich motorsport heritage.

The new PEC Singapore is envisioned as more than a showcase for cars — it will be a multifunctional venue blending driving experiences, exhibitions, community events, and technical facilities. The concept embodies Porsche’s hallmark combination of emotion and precision, highlighted by a world-first “drive-through track experience” where the circuit literally runs through the building, immersing visitors in the rhythm of the brand.

The layout includes a technical double S-curve, a low-friction area for emergency control training, a drift circle, and a banked corner generating up to 1.4 lateral Gs. These features make PEC Singapore the most advanced Porsche Experience Centre to date. It will also be the first to fully integrate an aftersales zone and focus on electric mobility, aligning with both Porsche’s sustainability vision and Singapore’s Green Plan 2030.

Construction officially began in September 2025, with the project developed in partnership with Changi Airport Group and the Singapore Tourism Board — a collaboration designed to tie the brand into the city’s urban and tourism landscape.

According to Porsche Asia Pacific, the centre will mark a new milestone for the brand in the region. Singapore, already a motorsport hotspot during the annual F1 night race, will soon host a permanent destination that connects racing, innovation, and community culture under one roof.