Porsche maintains balance in global deliveries and EV expansion

Porsche delivered 212,509 vehicles in the first nine months of 2025, with 35.2% electrified models and strong Macan growth driving stability amid market challenges.

Porsche closed the first nine months of 2025 with solid results despite economic headwinds and growing pressure on the premium segment. From January to September, the company delivered 212,509 vehicles worldwide, down six percent year-on-year. Yet the composition of sales is shifting rapidly: 35.2 percent of all cars were electrified, including 23.1 percent fully electric and 12.1 percent plug-in hybrids.

The Macan emerged as the brand’s main growth driver, with deliveries up 18 percent and more than half of all units powered purely by electricity. This success helped Porsche maintain a high electrification rate of 56 percent in Europe. Demand for bespoke vehicles through the Porsche Exclusive Manufaktur and Sonderwunsch programs continues to rise, reflecting customers’ appetite for greater individuality.

North America remains Porsche’s largest market, posting a five-percent increase to 64,446 vehicles. China, by contrast, saw a 26-percent decline to 32,195 deliveries, affected by a cooling luxury market and intensifying competition from domestic EV makers. In Germany and across Europe, volumes fell due to new EU cybersecurity regulations that temporarily limited availability of the 718 and combustion-engine Macan.

Despite these headwinds, Porsche stays committed to its “value over volume” strategy, emphasizing profitability and long-term stability over sheer growth. The company underlines its flexible product planning: alongside refreshed combustion and hybrid models, new all-electric vehicles are on the way — including the upcoming Cayenne Electric, now in the final testing phase.

For the first half of the year, Porsche reported revenue of €18.16 billion and an operating profit of €1.01 billion. While forecasts have been adjusted to reflect market conditions, management describes the outlook as stable, citing strong customer interest in individualization and a balanced regional mix that cushions short-term fluctuations.