Mercedes-Benz unveils “Crafted in a Mercedes” – transforming cars into creative studios

Mercedes-Benz presents “Crafted in a Mercedes,” developed with Universal Music Group and Dolby, enabling artists to mix and create music in studio-grade quality directly inside the car.

Mercedes-Benz unveiled its latest collaboration with Universal Music Group and Dolby Laboratories in Los Angeles — a project called “Crafted in a Mercedes.” The concept transforms the rear cabin of a Maybach into a mobile creative hub where artists can not only listen to but also produce music with studio-grade precision.

The idea builds on the 2022 initiative “Approved in a Mercedes-Benz,” when UMG sound engineers first began approving Dolby Atmos mixes directly from Mercedes vehicles. That milestone redefined the car as more than a listening space — it became part of the production process itself. Now, the brand takes it further toward a true mobile studio.

At the heart of the setup is the Burmester High-End 4D sound system featuring 31 speakers, eight exciters integrated into the seats, and a total output of up to 1,750 watts. Dolby Atmos technology creates a three-dimensional sound field, while the system allows precise channel control. The Maybach’s acoustic insulation and interior engineering provide an ideal environment for mixing, even on the move.

The premiere took place at the iconic Interscope Studio, where producers FINNEAS and Aron Forbes explored the system’s capabilities. FINNEAS noted that Mercedes-Benz offers an impressively precise and intuitive sound environment, enabling music creation tailored to diverse listening experiences.

According to Markus Schaefer, Chief Technology Officer of Mercedes-Benz Group, music has always been a key part of the driving experience, and the company is dedicated to making the car the best place not only to enjoy but also to create it.

While “Crafted in a Mercedes” remains a concept, it already signals a new direction for the industry — blending mobility, technology, and artistry. Mercedes-Benz is exploring the potential for future series production, continuing to set the benchmark for sound quality on wheels.