Chrysler and PEANUTS launch new holiday merchandise line

Chrysler and PEANUTS present a festive co-branded merchandise line and new video campaign, marking Chrysler’s 100th anniversary celebrations with warmth and nostalgia.

Chrysler and the beloved PEANUTS characters have joined forces once again, unveiling a co-branded merchandise line and the next phase of their video campaign. The Chrysler × PEANUTS collection features T-shirts, a sweatshirt, a mug, and a tote bag, all available on the brand’s official Amazon Store. The line continues the spirit of family warmth and holiday nostalgia long associated with Charles Schulz’s characters.

Alongside the merchandise launch, Chrysler released four new videos — “Mess,” “Feature Five,” “Fun,” and “Familiar Faces.” They follow September’s installments, “The Next Adventure,” “Perfect Pair,” and “Ready, Set, Ride.” All videos are live across Chrysler’s YouTube, TikTok, Instagram, and Facebook channels, featuring familiar PEANUTS faces with the Chrysler Pacifica — the family minivan returning as the “Official Minivan of Trunk or Treat” this Halloween.

The campaign was produced by Stellantis in collaboration with Peanuts Worldwide and agency GSD&M. With its nostalgic tone and classic animation style, it celebrates themes of family, comfort, and shared memories. Chrysler frames this collaboration as part of its 100th-anniversary celebrations, honoring Walter P. Chrysler’s legacy while looking ahead to the refreshed Pacifica arriving in 2026.

This year’s centennial has included events such as the “Century of Innovation” campaign, a time capsule dedication, and special edition merchandise. Against this backdrop, Chrysler signals its continued commitment to combining heritage and modern technology: the next Pacifica will feature an updated hybrid powertrain, and an electric crossover inspired by the Halcyon concept is already in development.

The partnership with PEANUTS reinforces Chrysler’s image as a brand close to family life — one that connects everyday journeys with moments of celebration and nostalgia.