Renault and Vasarely celebrate 100 years of the diamond with a new exhibition

Renault Group’s Art and Culture Fund partners with Fondation Vasarely for the exhibition “Dialogues avec le Losange”, linking Vasarely’s legacy and contemporary urban art.

Renault Group celebrates the centenary of its iconic diamond logo in a remarkably artistic way. From October 31, 2025 to February 15, 2026, Aix-en-Provence will host the exhibition “Dialogues avec le losange”, a collaboration between the Renault Fund for Art and Culture and the Fondation Vasarely. The project revives the unique alliance between art and industry that Renault first explored in the 1960s and returns to the visionary legacy of Victor Vasarely, who designed the brand’s diamond-shaped logo in 1972.

The idea behind the exhibition is to rekindle the spirit of experimentation that once brought artists and engineers together to rethink the limits of their crafts. Today, three contemporary artists — Arthur Dorval, Sébastien Préschoux, and Olivier Swiz — carry that dialogue forward. Each offers a distinct approach: geometric precision, optical vibration, and graffiti transformed into architectural abstraction. Curated by Karim Boukercha, an expert in urban art, the show centers on a shared motif — the diamond, both Renault’s emblem and a symbol from Vasarely’s “plastic alphabet.”

One of the main highlights is the rare opening of Vasarely’s personal office, usually closed to the public. This intimate space will be transformed into an immersive installation where paint, architecture, and light merge into a vibrant optical experience. In Hall 14 H, three monumental polyptychs in black and white will showcase movement and form through projection, echoing Vasarely’s modular principles. Across the hexagonal halls of the Fondation, each artist will present a sculpture that resonates with Vasarely’s architectural language.

For Renault, this is more than an anniversary event. Created in June 2024, the Renault Fund for Art and Culture aims to preserve the company’s artistic heritage while supporting emerging urban creativity. It continues a tradition of industrial patronage that began with the Renault Art Collection in the 1930s. The partnership with the Fondation Vasarely thus embodies a renewed commitment to a shared belief — that art and industry can still inspire one another and shape the spaces we live in.

“Dialogues avec le losange” not only revives the memory of the optical art movement but also shows its continued relevance in urban culture today. Through color vibration and geometric rhythm, the exhibition echoes Vasarely’s dream of a “polychrome city of happiness” — a vision that has quietly become part of our contemporary urban landscape.