Genesis GV70 Named Favorite Luxury Vehicle by MAMA

The 2026 Genesis GV70 was honored by the Midwest Automotive Media Association for its design, technology and safety. Discover what set it apart in the luxury segment.

The updated Genesis GV70 has strengthened its position as one of the standout contenders in the North American luxury segment. At the Midwest Automotive Media Association’s annual Fall Fest, the 2026 model was named the Favorite Luxury Vehicle, marking the third consecutive win for Genesis in this category after the GV80 and G90. This consistency highlights not only the brand’s momentum but also its ability to refine its standards year after year.

According to MAMA members, the GV70’s appeal lies not only in its design and driving behavior but also in its balance of fun and practicality. This combination has become a defining trait for Genesis, and the refreshed 2026 model reinforces that image. A key interior update is the new 27-inch panoramic OLED display that integrates the instrument cluster and infotainment system. It is complemented by an available Bang & Olufsen premium audio system, enhanced voice recognition, and improved over-the-air update capabilities.

The model also offers an extensive suite of advanced safety and driver-assistance features, including Forward Collision-Avoidance Assist, Blind-Spot Monitor, Surround View Monitor, and several additional technologies. For MAMA journalists, real-world performance is crucial, which is why their evaluations take place on public roads in and around Chicago before voting for the top vehicles in each category.

The GV70’s recognition aligns with broader trends within the brand. Industry data shows that the model remains Genesis’s best-selling vehicle in the United States: nearly 30,000 units were sold in 2024, and sales continued to grow into 2025. The Electrified GV70 has further strengthened the lineup, becoming Genesis’s most successful electric model in the U.S. and reporting significant year-over-year growth.

On German-speaking markets, both the updated GV70 and its electric counterpart receive similar praise. Reviews from ADAC and InsideEVs.de note that the model competes confidently with premium SUVs from Audi, BMW, and Mercedes, offering a distinctive design approach and modern technical architecture.

The MAMA award highlights not only the qualities of the GV70 but also a broader shift: Genesis is increasingly viewed as an established premium brand rather than a newcomer. Based on journalist feedback and sales performance, the refreshed 2026 model strengthens that perception — and its influence in the segment is likely to continue growing.