Alfa Romeo at Miami Art Week through Art Basel and BitBasel

Alfa Romeo took part in Miami Art Week at Art Basel and BitBasel, presenting its design heritage and models, as reported by the brand during the December events.

In early December, Alfa Romeo became a visible part of Miami Art Week, establishing a presence at two key platforms: Art Basel Miami Beach and BitBasel. Rather than a conventional brand appearance, the week was used to explore how automotive design, heritage and contemporary cultural practices can intersect within a global art context.

The brand opened the week on December 2 with a private event at Hagerty Garage + Social, welcoming more than 200 guests. The evening was built around a display spanning 115 years of Alfa Romeo history, bringing together the ultra-exclusive 33 Stradale, the upcoming 2026 Alfa Romeo Tonale and a selection of historic racing cars. Among them was the Alfa Romeo 155 V6 TI, driven by Nicola Larini to victory in the 1993 DTM championship, reinforcing the link between the brand’s racing past and its current identity.

An artistic dimension was added through the work of Italian photographer and artist Luca Artioli. His automotive portraits, created using the intentional camera movement (ICM) technique, reinterpret vehicles as abstract expressions of motion, light and colour. The approach shifts attention away from technical detail toward emotional perception, aligning the cars with the visual language of contemporary art.

That dialogue continued later in the week through a collaboration with BitBasel, an independent art platform held during Miami Art Week with a focus on the convergence of art and technology. From December 3 to 7, Alfa Romeo installed a high-visibility display at the Sagamore Hotel on Collins Avenue, presenting the 33 Stradale alongside a Tonale Art Car wrapped in graphics marking BitBasel’s sixth anniversary. The location, long regarded as a cultural hub during Art Basel, ensured exposure to one of the busiest pedestrian corridors of the week.

By embedding itself within BitBasel’s wider programme of exhibitions, installations and discussions, Alfa Romeo addressed an audience accustomed to viewing design objects through a cultural lens. The installation positioned the automobile not only as a product, but as a subject within broader conversations about aesthetics, innovation and contemporary creativity.

Overall, Alfa Romeo’s Miami Art Week presence reflected a deliberate effort to connect heritage, current models and artistic collaboration in a setting where global cultural attention is at its peak. The strategy underlines the brand’s ongoing move toward contexts where design and identity are explored alongside modern art, extending its narrative beyond traditional automotive showcases.