Explore the 2025 Dodge Charger Virtual Experience and New Bludicrous Color

Discover the 2025 Dodge Charger Virtual Experience with interactive 360° customization and the bold new Bludicrous color. Explore specs, colors, and features now.

Dodge is taking a bold step towards muscle car enthusiasts and customization fans by launching a new interactive 360-degree mobile Dodge Charger Virtual Experience. Hosted by automotive content creator Garrett Reed, the tool allows users to design their ideal version of the legendary Charger right from their smartphones.

Through this virtual experience, customers can explore three core aspects of the new Charger—performance, technology, and design. Users can choose between the Daytona Scat Pack and Daytona R/T models, experiment with exterior colors, interior themes, and package features. Interactive animations allow them to open and close doors, activate LED headlights, adjust the ambient lighting, and transform the seating layout.

The virtual experience is available via QR codes at Dodge dealerships, auto shows, NHRA races, Dodge events, and Radford Racing School throughout the year. Among the highlights is the new Bludicrous color—a vibrant blue that joins seven other options, including After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel, and White Knuckle. This striking hue is now featured on the 2025 Daytona models and will also be available on four-door Charger Daytona models in the first half of 2025, as well as gas-powered Charger SIXPACK models starting in the second half of the year. The Bludicrous option comes with a starting MSRP of $795.

When it comes to specifications, the all-electric Charger Daytona Scat Pack delivers an impressive 670 horsepower, sprinting from 0 to 60 mph in just 3.3 seconds. It offers a range of around 241 miles (388 km) and supports fast charging from 20% to 80% in just 27 minutes. The Daytona R/T version produces 496 horsepower, accelerates to 60 mph in 4.7 seconds, and has an estimated range of 308 miles (496 km).

The gas-powered Charger SIXPACK is scheduled to arrive in the second half of 2025, featuring a 3.0-liter twin-turbo inline-six engine. The High Output (H.O.) variant will produce up to 550 horsepower. Pricing details for this version have not been officially announced. Currently, Dodge has not provided information on the availability of the Bludicrous color outside of the U.S. market.

More details and the virtual configurator are available at Dodge’s official website.

Source: media.stellantisnorthamerica.com