Peugeot Unveils New 408 and Full Line-Up at Brussels Motor Show 2026

Peugeot presents its full model range at the 2026 Brussels Motor Show, including the world premiere of the new Peugeot 408 and key electric and hybrid models.

PEUGEOT has confirmed its participation in the 102nd Brussels Motor Show, taking place from 9 to 18 January 2026 at Brussels Expo, using the event as a key starting point for the new automotive year. The brand will showcase its full model range, from passenger cars to light commercial vehicles, with a strong focus on electrified mobility.

The centrepiece of the stand will be the world premiere of the new Peugeot 408. Positioned as a saloon with an expressive and unexpected design, the model is presented as a new stylistic and strategic reference for the brand. While detailed technical specifications have not yet been disclosed, the decision to unveil it on an international stage underlines its importance within Peugeot’s future line-up.

Electrification will clearly dominate the exhibition. Visitors will be able to explore Peugeot’s expanding range of electric and hybrid vehicles, including the new Peugeot E-208 GTi, shown to the Belgian public for the first time. The revival of the GTi badge in an all-electric form highlights the brand’s ambition to preserve driving pleasure alongside zero-emission technology.

Attention will also be drawn to the latest developments of the Peugeot E-3008 and E-5008. In Brussels, Peugeot will present the E-3008 Dual Motor version, featuring two electric motors, all-wheel drive and a combined output of 325 hp. Electric versions of the E-5008 will also be on display, including configurations offering extended driving range.

Commercial vehicles will play a prominent role as well. Electric versions of the Partner and Expert will be showcased as practical urban solutions, while the Rifter will mark the return of petrol and diesel variants alongside its electric version, reflecting Peugeot’s multi-energy strategy.

Digital services form another key pillar of the presentation. Peugeot is expanding the availability of connected features for its electric models, including e-ROUTES by Free2move Charge and remote vehicle functions via the MyPeugeot app. These services are now included for an extended period without subscription, strengthening the everyday usability of Peugeot’s electric vehicles.

The broader context adds further weight to Peugeot’s presence in Brussels. Following strong commercial momentum in 2025, the brand approaches the 2026 Motor Show with a combination of new products, advanced electric technologies and attractive customer programmes. Against the backdrop of stricter low-emission regulations coming into force in Brussels from 2026, Peugeot’s focus on electrification appears both timely and strategically aligned with market realities.