Genesis GV90 Debuts With Coach Doors: A New Era for Luxury Electric SUVs

Genesis GV90, the flagship electric SUV, was spotted in South Korea with Rolls-Royce-style coach doors. Learn about its design, features, production timeline, and global launch plans.

The flagship electric SUV, Genesis GV90, has been spotted for the first time with Rolls-Royce-style coach doors—an eye-catching feature that could become one of the model’s key highlights. Spy shots taken during transportation in South Korea confirm rumors that Hyundai’s luxury brand is preparing a bold design statement.

These coach doors, which open in opposite directions and eliminate the central B-pillar, offer a more spacious entry into the cabin. A similar design was previously showcased in the Genesis Neolun concept, which highlighted minimalist Korean aesthetics and the brand’s pursuit of elegance.

However, not all versions of the GV90 will feature this design element. The standard variant will come with conventional doors and a B-pillar, while the Exclusive version will boast the pillarless coach-door setup. The base model is expected to start at around 100 million KRW (approximately $80,000 USD), while the Exclusive version will cost nearly double—around 200 million KRW (roughly $160,000 USD).

The official unveiling of the GV90 is anticipated later this year, with mass production scheduled to begin in February 2026 at Hyundai’s new electric vehicle plant in Ulsan, South Korea. Construction of this facility began in late 2023, and it will serve as a key production hub for Hyundai’s next-generation EVs. With an annual capacity of up to 200,000 vehicles, the plant’s first model will be none other than the GV90.

Following the production launch, the Genesis GV90 is set to enter global markets, with sales beginning in Europe in April 2026 and in North America by the summer of the same year. Industry experts predict that the SUV will compete with models like the BMW iX7, Volvo EX90, and Mercedes-Benz EQS SUV. Each of these rivals brings unique strengths: Volvo focuses on safety and autonomous driving, BMW emphasizes sporty performance, and Mercedes-Benz excels in luxury and advanced technology. Genesis, meanwhile, aims to stand out with its distinctive design and premium features.

In short, the arrival of the GV90 could mark a new chapter in the luxury electric SUV segment. With its striking design, innovative features, and global availability, this vehicle is poised to be one of the most anticipated debuts in the coming years.

Source: electrek.co