Geely Considers Bringing Zeekr and Lynk & Co to the U.S. Market

Geely may announce plans to expand in the U.S. within 24–36 months, company representatives say, with Zeekr and Lynk & Co among the brands under consideration.

Geely has been increasingly signaling a possible expansion of its presence in the United States. Following the company’s appearances at CES and comments from its representatives, a timeframe of 24 to 36 months has emerged as a window in which a strategic announcement for the U.S. market could take place. This discussion goes beyond Volvo and Polestar, which are already established in America, and instead focuses on Geely’s own Chinese-born brands.

As China’s second-largest automaker, Geely controls a wide portfolio that spans from mass-market vehicles to premium and performance-oriented brands. That diversity is both a strength and a complication. Not every model that succeeds in China or Europe would seamlessly translate to the expectations and realities of the U.S. market.

In public remarks, Zeekr and Lynk & Co have been identified as brands that could make sense for American buyers. Both already sell electric vehicles and plug-in hybrids in other global markets and sit above the mainstream segment. Zeekr targets the premium space, often compared with Audi and BMW, while Lynk & Co positions itself slightly lower, bridging the gap between mass-market and luxury offerings.

The conversation also extends to Smart, a brand that has been fundamentally reshaped under the joint ownership of Geely and Mercedes-Benz. Once known for ultra-compact city cars, Smart now focuses on electric crossovers and hatchbacks already on sale in Europe. While smaller vehicles remain a challenging proposition in the U.S., Smart is frequently cited as an example of offering something different in a market dominated by similarly sized crossovers.

On the more pragmatic end of the spectrum sits the Geely Galaxy lineup, including the electric EX5, which has already reached export markets such as Australia. Rather than relying on distinctive styling, the EX5 emphasizes space, technology and value. Alongside it, the compact Xingyuan (EX2) stands out as one of China’s best-selling plug-in models, highlighting Geely’s ability to compete on affordability as well as scale.

Any potential U.S. entry, however, faces significant regulatory and trade hurdles. High import tariffs, limits on eligibility for electric vehicle incentives, and tightening rules around connected vehicle software and components make direct imports from China extremely difficult. As a result, any move by Geely is likely to be cautious, calculated and spread over time.

For now, the company remains in the exploratory phase, outlining intentions rather than concrete launch plans. Still, the fact that specific brands and vehicle types are being discussed suggests that the U.S. market remains firmly on Geely’s strategic radar. Should those plans materialize, American buyers could eventually see a new range of electric vehicles that diverge notably from familiar domestic and European offerings.