2026 Jeep Wrangler Named Segment Leader in Residual Value by J.D. Power

The 2026 Jeep Wrangler earned top residual value honors in the Compact SUV segment, according to J.D. Power ALG Awards. Learn what this recognition means.

The 2026 Jeep Wrangler has reinforced its long-standing market position by earning the top award for residual value in the Compact SUV segment at the J.D. Power 2026 U.S. ALG Residual Value Awards. The recognition highlights expectations that the model will retain the highest share of its original value after three years of ownership, a key benchmark for long-term vehicle value.

The ALG Residual Value Awards are widely regarded as an industry reference point, focusing on how well vehicles are projected to hold their manufacturer’s suggested retail price over time. In the 2026 assessment, the Wrangler emerged as the segment leader among compact SUVs, underlining its strength in both consumer demand and market stability.

According to Jeep, the result reflects the core attributes that have defined the Wrangler for decades. The model continues to combine strong off-road capability with expanding technology features and a broad range of trims. The 2026 model year has already seen several notable launches, including the Wrangler Moab 392, now available for order in all 50 U.S. states, alongside special editions such as the Whitecap and the 85th Anniversary. The limited-edition Wrangler Willys ’41 adds a heritage-inspired interpretation, drawing directly on the design language of the original World War II military Jeep.

The wider awards context further illustrates the Wrangler’s competitive position. Other 2026 segment winners include the Ford Bronco among midsize SUVs, the Subaru Crosstrek in the small SUV category and the Toyota Sequoia among large SUVs. Against this backdrop, the Wrangler’s achievement underscores its ability to stand out in a field of highly regarded rivals.

For the market, strong residual value recognition often signals sustained demand and confidence in long-term ownership costs. In the case of the Wrangler, the award supports expectations that the model will continue to play a central role in its segment, remaining attractive both on the primary market and in future resale scenarios.