Aston Martin Experiences 2026: Global Driving and Track Programmes

Aston Martin has announced its Experiences 2026 programme, outlining ASCEND, UNLEASHED and regional events. Learn what the new calendar includes.

Aston Martin has unveiled its Aston Martin Experiences 2026 programme, building on the momentum of the previous season while significantly expanding the scope and depth of its offering. The new calendar brings together luxury, motorsport and travel, positioning each experience not simply as a drive or a track day, but as a carefully curated immersion into the brand’s world.

The programme is structured around four pillars: ASCEND, UNLEASHED, Supertours and Supercharged. Together, they create a layered portfolio ranging from invitation-only flagship journeys to more accessible regional formats designed for both owners and admirers of the marque.

At the top of the hierarchy sits ASCEND, Aston Martin’s most exclusive lifestyle driving programme, limited to just 12 couples per journey. Each 4–5 night experience combines scenic routes, cultural discovery and privileged access to major international events. For 2026, highlights include the 24 Hours of Le Mans in France, The Ultimate James Bond Experience in Italy marking the 20th anniversary of Casino Royale, and a Formula 1 weekend in Austin, Texas, featuring enhanced track access and driver engagements.

Le Mans plays a central role within the ASCEND calendar. Guests are offered behind-the-scenes insight connected to the Aston Martin THOR Team competing in the Hypercar class, alongside VIP viewing from The House of Aston Martin. This setting reinforces the close relationship between the brand’s road cars and its top-level endurance racing programme.

UNLEASHED is designed for owners of Aston Martin’s limited-edition, track-focused models and represents the brand’s highest expression of performance. Participants explore the full capabilities of their cars under professional guidance at some of the world’s most iconic circuits. The 2026 schedule includes Circuit Paul Ricard, Red Bull Ring and Monza, combining intensive on-track coaching with technical support and five-star hospitality off the circuit.

Completing the portfolio are Supertours and Supercharged, which broaden access to the Aston Martin experience through regional journeys and shorter track-focused events. Supertours range from a driving adventure in Marrakesh to immersive weekends at the Monaco Grand Prix and the Goodwood Festival of Speed, as well as a series of routes across China, from Hainan to Tibet and Guangxi. Supercharged concentrates on high-intensity track days at venues such as Millbrook, Silverstone’s Stowe Circuit and Monticello.

Taken together, Aston Martin Experiences 2026 underlines the brand’s ambition to move beyond traditional ownership and towards a complete ecosystem of experiences. By combining exclusivity, motorsport access and lifestyle-led travel, the programme strengthens the connection between Aston Martin’s heritage, its racing activities and its global community.