Zeekr Launches in Italy With Four Electric Vehicle Models

Zeekr, part of Geely, launches in Italy with four EV models, as reported by Michael Powers. Details on pricing, strategy and European expansion plans.

Zeekr enters Italy with a new step in its European push, opening sales in the country with four electric models and relying on distribution partner Jameel Motors to run local operations. The premium EV brand, part of Geely Holding Group, calls Italy a key market in its regional strategy and ties the timing to two converging trends: rising demand for premium electric cars and faster development of charging infrastructure.

The company is positioning itself directly against established European premium brands while leaning on price as a lever. In Italy, the announced price corridor runs from €38,000 to €73,000. Zeekr also says it intends to move beyond partner-led sales, with plans to open its own retail outlets in the coming months.

Italy fits into Zeekr’s broader European rollout. The brand is already present in several European markets, including Germany, and it plans further expansion by 2026 into additional countries such as France, the United Kingdom, and Spain. Across Zeekr’s European lineup, four models are currently presented—001, X, 7X, and 7GT—matching the “four models” Zeekr says it is bringing to Italy at launch. The European specifications published by the brand underline a mix of range and charging speed: up to 620 km WLTP for the 001, up to 446 km WLTP for the X, up to 615 km WLTP for the 7X, and up to 655 km WLTP for the 7GT. Zeekr also claims ultra-fast DC charging from 10–80% in up to 13 minutes for the 7X and 7GT, and lists the 7GT in Europe from €45,990. These figures do not define Italy’s exact trims, but they signal how Zeekr intends to support a premium message while pressing on value.

Market conditions help explain the timing. In the European Union, battery-electric vehicles reached a 17.4% share of new-car registrations in 2025, while in Italy the combined share of BEVs and plug-in hybrids reached 12.7%. At the same time, the competitive backdrop is tightening: the EU has definitive countervailing duties in place on imports of battery-electric vehicles from China, a factor that can influence pricing strategies and operating models for Chinese brands across the region.

Another tailwind is policy-led infrastructure build-out. The EU’s AFIR framework sets targets for alternative-fuels infrastructure, including the deployment of fast-charging coverage along core TEN-T corridors. Together with the demand trend, this helps frame why Zeekr is treating Italy as a timely entry point for a premium EV play.

For Geely, the Italian launch is part of a larger ambition. The group has set a target to exceed 6.5 million annual vehicle sales by 2030 and to lift the share of new-energy vehicles above 75%. If Zeekr’s expansion pace holds, Italy could become more than just another dot on the map—an early indicator of how Chinese manufacturers are reshaping Europe’s premium EV competition not by catching up, but by moving onto the offensive.