Tesla Introduces Lower-Priced AWD Cybertruck as Sales Slow

Tesla unveils a $59,990 AWD Cybertruck and lowers the Cyberbeast price after a sharp sales drop in 2025. See how specs and positioning have changed.

Tesla has taken a step that looks very much like an attempt to reignite interest in the Cybertruck. The company has introduced a new entry-level Dual Motor All-Wheel Drive version priced at about $59,990 — roughly $20,000 less than the previous all-wheel-drive Premium variant — while keeping the core performance credentials intact.

According to U.S. automotive publications, the new model retains its dual-motor setup and an EPA-rated range of around 325 miles. The lower price comes from a reshuffled equipment list. The base Cybertruck drops the air suspension, trims back certain premium interior elements, reduces multimedia features and downgrades the sound system. Towing capacity is also reduced to 7,500 pounds, compared to 11,000 pounds in the Premium version. At the same time, practical features such as the motorized tonneau cover and bed power outlets remain standard, preserving the truck’s functional appeal.

Tesla has also adjusted pricing at the top of the lineup. The tri-motor Cyberbeast now starts again at $99,990, effectively reversing a previous price increase introduced in 2025. Financial media note that the revised pricing is accompanied by changes in included packages and benefits, a move that may help offset margin pressure from the lower sticker price.

The broader context explains the urgency. Data from Cox Automotive (Kelley Blue Book) show that U.S. Cybertruck sales totaled 20,237 units in 2025, down sharply from 38,965 in 2024. Tesla does not publish detailed monthly breakdowns by model, so analysts rely on industry tracking to gauge intra-year performance. Still, the year-over-year drop alone underscores the challenge.

Competition in the electric pickup segment has intensified. In certain quarters of 2025, the Ford F-150 Lightning posted higher U.S. sales volumes than the Cybertruck, highlighting the pressure Tesla faces. Against that backdrop, a more affordable all-wheel-drive configuration appears aimed at buyers who want traction and performance but were unwilling to pay for the full premium package.

The move is especially notable given the model’s history. When the Cybertruck was unveiled in 2019, Tesla promised a starting price of $39,900 for a rear-wheel-drive version. The production truck arrived years later at significantly higher prices, and the single-motor RWD variant was eventually removed from the configurator. The new strategy effectively centers the lineup around a lower-cost AWD model rather than the once-promised base configuration.

Whether this will reverse the sales trend remains uncertain. Analysts have pointed to potential cannibalization of higher trims and possible margin compression. Yet with sales down and competition growing, broadening the price range may be Tesla’s most direct lever to stimulate demand. The new base Cybertruck is not the long-promised $40,000 truck, but it moves closer to a threshold that could make the decision easier for a wider group of buyers.