Rivian opens interactive EV concept space in NYC's Meatpacking District

Rivian’s NYC concept space features EVs, interactive exhibits, and local coffee in an immersive “Adventure is in Us” experience under the High Line.

Rivian has unveiled its first conceptual experience space in New York City, offering much more than a traditional showroom. Located beneath the High Line in Manhattan’s Meatpacking District, the redesigned venue—titled "Adventure is in Us"—is a cultural and sensory experience that blends aesthetics, technology, and the brand’s core values.

Visitors can see Rivian’s R1T and R1S electric models up close and even sign up for short test drives beyond Manhattan to destinations like the Met Cloisters or the Storm King Art Center. These “adventure drives” reflect the company’s focus on exploration and staying connected with the natural world.

The space is envisioned as a rotating, annual concept—each edition immersing guests in a different facet of the Rivian identity. This inaugural theme emphasizes a broader, more inclusive definition of adventure. The design features natural wood, greenery, and soft textures. Visitors can take in nature-inspired sounds, breathe in the scent of fresh foliage, and enjoy coffee from Don Carvajal or tea from Harney & Sons. Numerous interactive elements round out the experience—from audio walls and color exploration displays to a listening station where Rivian owners share personal stories.

Special attention is given to children, with lower-level exhibits designed for tactile exploration and play. Kids can guess the origin of urban soundscapes or choose their favorite Rivian vehicle color through a dedicated digital station.

The space’s transformation involved New York–based studio Pink Sparrow, which developed multimedia and tactile installations, and Brooklyn’s The New Motor, which crafted custom furniture pieces. The project was led by Denise Cherry, Rivian’s VP of Marketing, who brings extensive experience in retail architecture and brand design.

The “Adventure is in Us” concept signals a shift in how automotive brands present themselves. Instead of simply displaying technology, Rivian invites visitors into a space where the vehicle is part of a larger journey of discovery. More than a showroom, it’s a dynamic venue for community, curiosity, and interaction. While the company hasn’t yet disclosed plans to replicate the concept in other cities, growing interest in the brand suggests this immersive format could set a new benchmark in the EV space.

Source: electrek.co