Hyundai Motor America reports record February 2026 sales

Hyundai Motor America reports record February 2026 sales of 65,677 vehicles, highlighting strong SUV demand and growth in hybrid and electric models.

Hyundai Motor America continues to strengthen its position in the U.S. market. The company reported record sales in February 2026, with dealers delivering 65,677 vehicles, a 6% increase compared with the same month a year earlier. It marked the brand’s third consecutive month of record results, reflecting steady demand for Hyundai’s current lineup.

Sport utility vehicles played a particularly important role in that success. Models such as Tucson, Santa Fe, Palisade and Kona once again accounted for the majority of Hyundai’s sales. Several of them posted strong year-over-year gains: Palisade sales rose 28%, Santa Fe increased 19%, and Tucson climbed 6%.

According to Hyundai Motor America President and CEO Randy Parker, the sustained performance highlights growing customer confidence in the brand and its product strategy. Demand is rising across the company’s entire range, from traditional internal-combustion models to electrified vehicles.

Electrified models became one of the main drivers of growth. In February, Hyundai sold 22,357 electrified vehicles, representing a 56% increase compared with a year earlier. Fully electric vehicles rose by 6%, while hybrid models delivered particularly strong momentum with a 79% surge. Hybrid versions of Santa Fe, Tucson and Elantra each achieved their best February sales on record.

Within the EV segment, the IONIQ 5 continued to stand out. The model recorded a 33% increase in sales and achieved new February highs in both retail and total volume. Its high-performance sibling, the IONIQ 5 N, also received industry recognition after being named Best Performance EV by Car Talk.

However, results across the lineup were not uniform. Sales of the IONIQ 6 dropped sharply to 229 units, a 77% decline from the previous year. Industry reports have pointed to uncertainty surrounding future availability of the model in the U.S. market, which may partly explain the steep decline.

Hyundai’s momentum is also supported by strong recognition across the industry. The Palisade Hybrid was named Edmunds Top Rated Best of the Best and received MotorWeek’s Drivers’ Choice award for Best Large Utility. The model also secured the 2026 North American Utility Vehicle of the Year title.

The Santa Fe Hybrid added to Hyundai’s achievements by earning the title of Best Hybrid of 2026 from The Drive and Best Family Car of 2026 from Cars.com.

These results come as Hyundai continues to expand its presence in the United States. Hyundai Motor Group has announced plans to invest $26 billion in U.S. operations between 2025 and 2028, including new manufacturing capacity and advanced technologies.

February’s results suggest that Hyundai’s strategy—combining strong SUV offerings with a rapidly expanding electrified lineup—continues to resonate with American buyers. If the current trajectory continues, the brand could further strengthen its position in both traditional segments and the growing hybrid vehicle market.