Alfa Romeo Global Sales Rise 20% in 2025, Company Reports

Alfa Romeo reports over 20% global sales growth in 2025 with more than 73,000 cars sold, driven by the Junior crossover and strong demand in Europe and Asia.

Alfa Romeo closed 2025 with a significant rise in global sales. According to the brand, worldwide registrations increased by 20.1% compared with 2024, surpassing 73,000 vehicles delivered. The company views the result as confirmation that its current development strategy and expanding model range are gaining traction.

Europe remains the backbone of Alfa Romeo’s business. More than 80% of the brand’s total sales are generated in the region, which also delivered the strongest growth. In 2025, European registrations climbed by 31.1%. Several national markets recorded particularly strong momentum: sales grew by 80.1% in the United Kingdom, 41.9% in France, 20.7% in Italy, 20.5% in Germany, and 15.1% in Spain. On its home market, Alfa Romeo also strengthened its position, becoming the premium brand with the largest increase in market share in Italy, gaining 0.4 percentage points.

Beyond Europe, the company continued to expand its global footprint. In the Middle East and Africa, registrations rose by 16.3%, with particularly strong gains in Morocco (+65%) and Turkey (+38.7%). Growth in Asia was even more pronounced, reaching +43.8%, while Japan recorded a 71.4% increase. During the year, Alfa Romeo also relaunched the brand in Taiwan and Malaysia, strengthening its presence in the region.

A key driver of the brand’s recent momentum has been the new Alfa Romeo Junior. Since its launch, the compact crossover has accumulated more than 60,000 orders and is now sold in 41 markets. Around 17% of these orders are for the fully electric version. The model has quickly secured a strong foothold in the premium B-SUV segment, becoming the segment leader in Italy, France, Austria, Greece and Slovakia, while also reaching podium positions in several other European markets including Spain, the Netherlands and Switzerland.

The Junior is built on a Stellantis platform shared with several models within the group. Its powertrain range includes hybrid versions with a 1.2-liter turbo engine producing about 136 hp, as well as a fully electric variant. The electric version uses a 54 kWh battery and offers a driving range of up to 410 km under the WLTP cycle.

Within Alfa Romeo’s lineup, the Tonale continues to play a central role and remains the brand’s second-best-selling model globally. The compact C-segment SUV is offered with a variety of powertrains, including petrol, diesel and plug-in hybrid versions. An updated Tonale began its rollout in late 2025, and 2026 will mark the first full year in which the model is sold in its revised configuration.

At the same time, the brand’s core performance models — Giulia and Stelvio — are confirmed to remain in the lineup through 2027. These vehicles continue to represent Alfa Romeo’s identity through their design and driving dynamics. Particular attention remains on the Quadrifoglio versions, identified by the historic four-leaf clover symbol that has been associated with Alfa Romeo’s high-performance cars since 1923. In 2025, Quadrifoglio models accounted for 11% of Giulia and Stelvio sales, the highest share since their launch.

Alongside its production models, Alfa Romeo maintains its heritage through exclusive projects. One example is the Alfa Romeo 33 Stradale, a modern interpretation of the legendary 1967 sports car. The project is limited to 33 units, with deliveries having started in December 2024.

According to Alfa Romeo CEO Santo Ficili, the company’s ambition goes beyond simply increasing sales volumes. The brand aims to strengthen desirability and long-term value while expanding its customer base. With new models attracting a broader audience and performance variants preserving its sporting DNA, Alfa Romeo is positioning itself for further growth in the coming years.