Toyota and Ela Taubert Conclude U.S. Tour With Las Vegas Show

Toyota and Latin GRAMMY winner Ela Taubert concluded the U.S. leg of the “Preguntas a las 11:11” tour with a fan-voted pop-up performance in Las Vegas. Learn how the partnership unfolded.

Toyota concluded its partnership with Colombian singer-songwriter Ela Taubert during the U.S. leg of her “Preguntas a las 11:11” tour with an intimate pop-up performance in Las Vegas. The city itself was chosen by fans, who voted on where the final show should take place, with Las Vegas receiving the overwhelming share of the votes.

The tour marked an important chapter in Taubert’s rising career. The Bogotá-born artist gained international attention after winning the Latin GRAMMY for Best New Artist in 2024. In 2025 she released her debut album PREGUNTAS A LAS 11:11, a 16-track record running roughly 46 minutes. The concept of the album is closely tied to the symbolic time 11:11 — a personal family tradition of making wishes at that moment. Even the structure of the project reflects this idea, with many songs framed as questions that explore relationships, emotions and self-reflection.

The U.S. leg of the tour brought Taubert to several major music markets. Performances were held in Los Angeles, Houston, New York, Orlando and Miami. The Los Angeles show was scheduled for November 23, 2025 at The Fonda Theatre, followed by Houston on December 3 at White Oak Music Hall. Orlando hosted the concert on December 10 at The Plaza Live, and Miami welcomed the tour on December 13 at Miami Beach Bandshell. The New York performance took place on December 7, although different listings reference two venues — Webster Hall and Racket NYC.

For Toyota, the collaboration formed part of a broader strategy focused on supporting emerging artists and creating music experiences that connect brands and audiences. Throughout the tour the company introduced the Band Cruiser, a specially designed mobile space towed by a Toyota Land Cruiser and filled with memorabilia and music-inspired elements related to Taubert’s journey.

Fans could also explore the Toyota Music Den, an interactive pre-show environment featuring activities, giveaways and fan engagement moments before each performance. The concept has appeared at other events as well, including the Sueños Music Festival in Chicago, where Taubert previously performed as a featured artist.

Such initiatives fit into Toyota’s broader cultural approach to music discovery. The company has expanded its involvement in music through artist collaborations, festival activations and educational programs. In 2025 Toyota donated $75,000 to the nonprofit organization Music Will, which works to expand access to modern music education in U.S. schools and supports hundreds of thousands of students nationwide.

The final Las Vegas performance ultimately served as a symbolic closing moment for the collaboration. Toyota describes these kinds of experiences as opportunities to create authentic connections between artists and fans. In Taubert’s case, the tour not only introduced new audiences across the United States to the emerging Latin pop artist but also illustrated how brand partnerships can intersect with the evolving cultural landscape of live music.