Porsche launches Experience Centre Toronto and unveils bespoke 911 GT3 RS

Porsche opens its 10th Experience Centre in Toronto, featuring a unique 911 GT3 RS and dynamic driving modules. Learn what awaits visitors in Canada.

The opening of the Porsche Experience Centre in Toronto marks a vibrant milestone in Canada’s automotive landscape and reflects Porsche’s ongoing global expansion of immersive customer experiences. Set to officially open on June 18, 2025, this new facility becomes the tenth of its kind worldwide and the third in North America. It also stands out as the first PEC to be located this close to a major urban center, just 40 kilometers east of the CN Tower.

PEC Toronto seamlessly blends technical mastery with emotional driving engagement. The site features a 2-kilometre handling circuit, a low-friction circle, a dynamic area, and a drift training loop—all overseen by certified instructors. A diverse selection of Porsche vehicles, from Taycan to 911, is available for these driving modules. Indoors, guests can access a dedicated simulator room with five racing stations, the Carrera Café, a Porsche Lifestyle Shop, and fully equipped meeting spaces.

Greeting visitors at the entrance is LÜMEN, a striking art installation composed of over 800 components. Designed by architect Javid JAH and maker Alex Akbari, in collaboration with calligrapher MEDĒIO, the 23-degree tilted steel ring is more than a sculptural centerpiece—it represents Porsche’s ethos. The tilt reflects both the Earth’s axial lean and the iconic round headlights of the 911, while the inner calligraphic band symbolizes the rhythm and spirit of the driver.

The grand opening is further highlighted by the debut of a one-off Porsche 911 GT3 RS PEC Toronto, developed through the Sonderwunsch program under the guidance of designer Grant Larson. Painted in a red-and-white livery reminiscent of Canada’s national flag and featuring a custom Pepita fabric interior, the car also bears the signatures of Larson, Andreas Preuninger, and Boris Apenbrink. It is now the focus of a sealed-bid charity auction closing on Canada Day, July 1. The winner will also receive a Porsche Design Chronograph and a 1:18 scale model. A portion of the proceeds will support Campfire Circle, a Canadian charity serving children with serious illnesses.

The launch includes a notable customer benefit: all new Porsche vehicles delivered in Canada after January 1, 2025, will come with an invitation for a complimentary 90-minute driving session at PEC Toronto. Customers can also choose to collect their new vehicles at the facility, adding an extra layer to the ownership experience.

Porsche Experience Centre Toronto is more than a driving course—it is a curated destination where engineering meets emotion, and every steering input creates a memory worth keeping.