Bentley posts seventh profit year as EV transition advances

Bentley reports a seventh year of profitability despite lower sales, highlighting EV strategy progress, site transformation in Crewe and rising bespoke demand.

Bentley has secured its seventh consecutive year of profitability, even as deliveries declined and external pressures intensified, while accelerating a major transformation of its Crewe production site for an electric future.

The company reported an operating profit of €216 million on revenue of €2.6 billion for 2025. Deliveries fell by 5%, largely due to weakening demand in key markets, particularly China. However, revenue declined by just 1%, reflecting resilient pricing and a shift toward higher-value models and bespoke configurations.

This transition from volume to value has become central to Bentley’s strategy. Increased demand for higher-margin derivatives and personalised Mulliner content helped offset lower sales volumes. The result reinforces the brand’s focus on profitability through exclusivity rather than scale.

The Bentayga remained Bentley’s best-selling model, with the Bentayga Speed strengthening the SUV’s position across global markets. At the same time, the new Continental GT and Flying Spur, both featuring hybrid V8 powertrains, signal a gradual transition toward electrification. The newly introduced Supersports further underlined performance ambitions, with the model fully allocated ahead of first deliveries.

Financial results were affected by several external factors, including foreign exchange impacts, U.S. tariffs, and costs linked to Volkswagen Group’s decision to discontinue a D-segment platform. Despite this, Bentley maintained profitability and continued to fund its investment programme internally.

Those investments are focused on the Beyond100+ strategy, which targets a fully electric lineup by 2035. The first all-electric Bentley is expected in 2026, with annual launches of electrified models planned thereafter.

At the Crewe site, transformation is well underway. The conversion of the historic A1 building into a future BEV assembly line is nearing completion, while a new Design Centre has already opened. A next-generation Paint Shop is set to follow, offering expanded personalisation capabilities. In parallel, the Excellence Centre for Quality & Launch supports preparation for upcoming electric models.

As part of this transition, Bentley is also reviewing its organisational structure, with up to 275 roles potentially affected, primarily in non-manufacturing areas. These adjustments are aimed at improving efficiency ahead of the next phase of product and technology development.

With a solid financial foundation and continued investment in electrification, Bentley is entering a new phase where profitability will depend less on volume and more on sustaining high margins and adapting to shifting global demand.