Alfa Romeo's 115th Anniversary Unites Fans and Honors Heritage

Alfa Romeo marked 115 years with a global event in Arese, a new video, and the launch of a book on the 33 Stradale. Over 42,000 Junior orders highlight its future.

On June 22, thousands of fans from around the world gathered at the event, joined by representatives from 300 official Alfa Romeo clubs. The day unfolded with the roar of engines, a unique flash mob where 115 cars spelled out “AR115” on the track, and a spirited parade led by the “Tributo GTA” in honor of the Giulia Sprint GTA's 60th anniversary.

Yet the celebration wasn’t just about the past. Alfa Romeo looked to the future with the strong commercial performance of the Junior. Since launch, the model has surpassed 42,000 orders, with nearly 18% of them being electric versions—an impressive signal of the brand’s relevance and resonance in today’s market.

Adding depth to the occasion was the presentation of the book “Alfa Romeo 33 Stradale,” a project curated by the Alfa Romeo team. The publication delves into the design philosophy and development story of the bespoke supercar, highlighting both technical brilliance and aesthetic vision. It was released in both English and Italian, including a collector’s edition for owners of the car.

The anniversary was further marked by a cinematic video released on the same day. More than a recap, the film acts as a declaration of intent—capturing Alfa Romeo’s journey through innovation, passion, and unmistakable Italian identity. From engineering elegance to visual poetry, it’s a compelling testament to the brand’s continued evolution.

What unfolded in Arese wasn’t just a celebration—it was a reaffirmation of Alfa Romeo’s soul. And judging by the energy of the community and the brand’s current trajectory, this story is far from over.