Mercedes-Benz Museum introduces classic racing simulators

Mercedes-Benz Museum unveils simulators with digital twins of classic cars. Explore historic models and iconic tracks in an interactive driving experience.

Mercedes-Benz Museum has turned one of the most iconic races in automotive history — the 1955 Mille Miglia — into an interactive experience, allowing visitors to virtually drive the legendary 300 SLR “722”, the very car that covered around 1,600 kilometers in just over 10 hours at an average speed of about 157 km/h.

The museum in Stuttgart has launched a new simulator hub featuring three high-end systems developed in partnership with Roarington. These simulators enable users to control digital replicas of historic Mercedes-Benz models on real circuits such as Monza, Monaco, and the Norisring. Among the available cars are not only the 300 SLR, but also the 300 SL “Gullwing” and earlier models including the Simplex 40 PS.

The key feature lies in the use of digital twins from the museum’s own collection. These are not stylized interpretations, but precise virtual recreations that replicate the behavior of the original vehicles. The setup combines a cockpit inspired by classic sports cars with motion systems and audio feedback to convey acceleration, braking forces, and vehicle dynamics.

The project reflects a broader effort to reinterpret automotive heritage. Mercedes-Benz’s victory at the 1955 Mille Miglia — where Stirling Moss and Denis Jenkinson set a record — remains one of the brand’s defining moments. Now, that achievement can be experienced again, albeit in a digital form.

This approach shifts the museum experience beyond passive observation. Visitors can compete against each other and compare lap times with professional drivers, turning the exhibition into an interactive environment where history is explored through action rather than display.

The initiative is part of a wider strategy developed with Roarington, which includes building a digital platform where historic vehicles become accessible in a virtual space. This expands the reach of the collection beyond the physical museum.

Access to the simulators is available without a museum ticket, with each session lasting ten minutes. On special occasions such as International Museum Day, the experience is offered free of charge, making the technology more accessible to a broader audience.