Bentley’s new Winged B logo marks start of design evolution

Bentley presents its new Winged B emblem, the fifth in 106 years, previewing a concept car and a new design studio opening in Crewe.

Bentley Motors is stepping into a new era, marked by the unveiling of its redesigned Winged B. More than two decades after its last update, the British luxury carmaker has revealed the fifth version of its iconic emblem in 106 years of history. Once again, the Winged B embodies speed, elegance and Bentley’s drive to stay ahead.

The creation of this modern symbol was overseen by Director of Design Robin Page. Within the design team, a competition was held — the winning concept came from Young Kwang Nam, Bentley’s interior designer. His idea evolved into a sharper, cleaner version: the wings now evoke the sleek lines of a peregrine falcon, while the central B is crafted with the finesse of luxury watch details.

The new emblem will make its debut on a concept car to be revealed on July 8. Though not destined for production, this car will signal Bentley’s direction for future design. At the same time, the company will open its new three-storey design centre in Crewe, housed within the original 1938 building — now reimagined for next-generation projects. This step aligns seamlessly with Bentley’s Beyond100+ strategy, which charts the marque’s path to becoming fully electric by 2035.

The new Winged B is more than just an emblem. It reflects the brand’s mindset: in a world where change accelerates every day, even century-old traditions call for a fresh perspective. For Bentley, that perspective is bold and meticulously crafted — in design, and in the ambitious vision of setting the standard for luxury and sustainable mobility.