BMW Group sees steady Q2 sales, electrified models boost first-half results

BMW Group reports Q2 2025 growth: over 1.2 million vehicles delivered, electrified sales up 18.5%, MINI and BMW M post strong gains.

The BMW Group closed the second quarter of 2025 on a cautiously positive note: vehicle deliveries increased by 0.4% year-on-year, reaching 621,271 units. For the first half of the year, the company delivered a total of 1,207,388 vehicles, slightly below last year's figure by 0.5%.

The main driving force behind this steady momentum remains the electrified lineup. Since the beginning of the year, customers worldwide have taken delivery of 318,949 fully electric and plug-in hybrid vehicles, marking an impressive 18.5% increase. Over 220,000 of these were purely battery-electric, underscoring the BMW Group’s commitment to the BEV segment. Notably, the company recently celebrated the milestone of its 1.5 millionth fully electric BMW hitting the road.

BMW M GmbH continues to please enthusiasts of high-performance models: for the first time, the division sold more than 100,000 cars in a half-year period, driven by strong demand for the new M5 and M5 Touring. MINI is also on an upward curve — the brand’s sales rose by 17.3%, and more than one in three MINI vehicles sold is now fully electric.

Regional performance paints a mixed picture: Europe and Germany saw solid gains, the Americas held steady growth, but China and Asia overall remained challenging — the Chinese market recorded a 15.5% decline over six months. Analysts attribute this drop to intensifying local competition, with Chinese brands like Aito increasingly capturing market share.

Meanwhile, BMW is not slowing down its investment pace. The company is expanding its high-voltage battery production network, adding new facilities in Germany, Hungary, China, Mexico, and the US. Later this year, BMW will start series production of models built on the Neue Klasse platform, including a fully electric sedan and an SUV.

Despite headwinds, the Group maintains its target operating margin range of 5–7% for the full year 2025. In the first quarter alone, BMW reported a pre-tax profit of €3.1 billion with an EBT margin of 9.2% — a testament to its financial resilience in a complex market environment.

Adapting to surging demand for electric vehicles remains a priority. In Europe, BEV sales jumped by 49% year-on-year in Q1 alone. To keep pace, BMW is boosting dealer readiness and infrastructure — in the US, a dedicated coaching program raised EV sales readiness from 67% to 95% across its dealer network.

Looking ahead, BMW Group appears set to deepen its electrification efforts and battery capacity expansion to maintain its leadership while facing fiercer competition from China and a growing appetite for EVs in Europe. The Neue Klasse platform and new green technologies could be pivotal for the next stage of BMW’s transformation.