Changan Qiyuan E07 unveiled at Chengdu Motor Show 2025

Changan Qiyuan E07 debuted at Chengdu Motor Show 2025, combining pickup, SUV and off-road traits. Price, features and market positioning analyzed.

The Changan Qiyuan E07 is not an easy vehicle to categorize. This Chinese newcomer blends elements of a pickup, an SUV, and even an off-roader, making it one of the most intriguing releases in recent months. After several days of testing, it proved to be both impressive and controversial. Its official debut took place at the Chengdu Motor Show 2025, underlining the model’s importance for the brand.

Price and competitors

In its fully equipped version, the E07 costs around 320,000 yuan. That places it in a segment where buyers might instead consider alternatives such as the Hunter EV, Radar RD6, or Avatr 07, all of which are priced lower. For those seeking comfort, the Li L6 and L7 provide more refined interiors for similar money.

What sets the E07 apart is its versatility. It combines traits from these different models, aiming to be a vehicle without direct rivals. That ambition alone makes it stand out.

Driving and comfort

On the road, the suspension deserves credit. Double wishbones in the front, a multi-link rear, and an adaptive air setup deliver a smooth ride. Brakes are ventilated all around, and the car holds steady even on 21-inch wheels. In everyday use, it feels more like a tightly tuned bull than a bulky pickup.

The cabin, however, is less convincing. Seating comfort proved disappointing on longer trips, with materials that fall short of premium expectations. Adjustability is extensive, but ergonomics are clumsy: many functions are buried in menus, and there is no traditional instrument panel—only a head-up display.

Practicality

The E07 scores high in storage solutions. A front trunk of up to 131 liters, a rear space of 524 liters, plus hidden compartments beneath the seats, make it highly adaptable. Folding the second row allows for transporting items like surfboards, and the flat floor can even serve as a makeshift bed. For buyers in China, the fact that it avoids restrictions placed on conventional pickups is a significant advantage.

Technology and autopilot

This is where criticism sharpens. The central screen is slow, the interface confusing, and the lack of English support is limiting. Driver assistance features offer plenty of customization, but the autopilot can feel twitchy in complex traffic scenarios, undermining confidence.

Conclusion

The Changan Qiyuan E07 represents a bold attempt to fuse the pickup, SUV, and off-road categories into one. It handles confidently, offers lively performance, and boasts clever packaging. Yet software glitches, awkward ergonomics, and underwhelming seat comfort leave room for improvement.

For those seeking a unique all-in-one vehicle, the E07 justifies its price, especially in hybrid form, which is cheaper and sidesteps many of the limitations tied to commercial pickups. Its presentation at the Chengdu Motor Show 2025 makes clear that Changan is positioning the E07 as a standout, unconventional choice in the market.