Porsche Italy integrates sustainability across operations

Porsche Italy embeds ESG principles into operations, from Franciacorta to Taycan Rush. Learn how sustainability shapes infrastructure, motorsport and customer expectations.

Porsche has already embedded sustainability into its daily operations in Italy—from digital services to motorsport—and it is no longer a statement of intent but a system with measurable outcomes. Jasmina Shehi, Head of Sustainability at Porsche Italy, explains how ESG principles are being translated from strategy into concrete action.

Her role goes beyond internal processes, extending to coordination with partners across the country. The focus is on integrating environmental, social, and governance standards into everyday business decisions, with an emphasis on practical implementation. This approach aligns with Porsche’s broader strategy, where sustainability is embedded into the business model and spans the entire value chain.

The Porsche Experience Center Franciacorta stands out as a tangible example of this shift. Covering around 60 hectares and built on the site of a former quarry, the facility demonstrates how infrastructure can be developed with sustainability in mind. Up to 80% of construction materials were sourced locally, thousands of tonnes of waste were recycled, and the site operates under the ISO 20121 standard for sustainable event management. This framework sets clear requirements—from energy efficiency to waste handling and stakeholder engagement—and is now applied beyond the venue itself.

That extension is particularly visible in motorsport. Porsche Italy is advancing its all-electric racing format, Taycan Rush, which runs alongside the Porsche Carrera Cup Italia. The championship is managed under ISO 20121, with teams required to reduce environmental impact, report sustainability data, and continuously improve their operations. The events themselves are structured around circular economy principles, energy efficiency, and social responsibility.

At the same time, the company is expanding its focus on accessibility and inclusion. Initiatives include collaboration with the Italian Union of Blind and Visually Impaired People, as well as driving programs for individuals with reduced mobility and cognitive disabilities. Customer expectations are shifting as well: nearly half of surveyed participants say environmental impact influences their future vehicle purchases. This aligns with broader European trends, where battery-electric vehicles reached a 17.4% market share in 2025.

Within Porsche, these developments are tied to long-term priorities. The company has defined key areas such as decarbonization, circular economy, diversity, supply chain responsibility, and governance transparency. In Italy, these principles are being tested in real conditions—through infrastructure, customer engagement, and motorsport—showing how sustainability is becoming part of everyday operations rather than a separate initiative.