Range Rover presents Traces at Milan Design Week 2026

Range Rover presents Traces, an installation at Milan Design Week 2026 exploring SV Bespoke personalisation, design, materials and craftsmanship. Learn more.

Range Rover arrived in Milan not with a car, but with an idea — how a vehicle can become a personal story. At Milan Design Week 2026, the brand unveiled Traces, an installation that replaces the traditional display with a sensory journey through memory, colour and material, revealing how a truly individual object is created.

This shift is significant. Range Rover moves its SV Bespoke programme beyond showrooms and into the realm of cultural expression. A service that already offers hundreds of exterior colours and thousands of interior combinations is presented here not as a list of options, but as a process shaped by memory, place and touch. Within the context of Milan Design Week — one of the world’s leading design platforms — this positions the brand within a broader creative conversation.

The installation unfolds in three chapters. In Memory and Colour, visitors step into a film environment by Felipe Sanguinetti, projected across four walls while light shifts in sync with the evolving palette. Colour becomes more than a surface choice — it reflects memory and geography, echoing a long-standing principle in Range Rover design.

The second chapter, Memory and Motif, brings visual interpretation into focus. Artists Hvass & Hannibal, Lisa Rampilli, Petra Börner and Jules Julien present works inspired by Milan. These are then translated into embroidery by the Range Rover Bespoke materiality team, turning personal imagery into tangible design elements.

The final section, Memory and Material, centres on the one-of-one Range Rover Pearl of Tay. Its concept draws from Scotland’s freshwater pearl heritage, including the historically documented Abernethy Pearl from the River Tay. Surrounding the vehicle are 14 objects curated by Edinburgh-based gallery Bard, each crafted from a single material, reinforcing the connection between landscape, origin and design.

The narrative continues into the café space, furnished in collaboration with GUBI. Pieces such as Pierre Paulin’s F300 Lounge Chair — once seen as a vision of the future — anchor the setting, where design history and contemporary form coexist.

The broader context sharpens the message. In 2025, Range Rover’s Futurespective: Connected Worlds explored time and brand heritage. With Traces, the focus shifts toward the individual — how personal choices, memories and materials shape the final object.

This evolution reflects a wider direction. Personalisation is no longer a feature; it becomes the core narrative. Through Traces, Range Rover extends its presence beyond the automotive world, positioning itself within the global discourse of contemporary design.