Ram 1500 REV Debuts as Stellantis Shifts Away from Full-Size BEV Truck

Stellantis ends development of its full-size BEV pickup, renames its range-extended model Ram 1500 REV with 690-mile range and 14,000-lb towing capacity.

Demand for full-size electric pickups in North America has started to cool, prompting Stellantis to rethink its strategy. The company has officially abandoned the development of a fully electric Ram 1500 and is shifting its focus to the range-extended version, previously known as the Ramcharger. This model will now enter the market under the name Ram 1500 REV.

The move reflects broader market realities: buyers remain hesitant about BEV pickups due to high prices, limited fast-charging infrastructure, and the significant range loss that occurs during towing or heavy hauling. Industry surveys confirm that range and refueling convenience remain critical for pickup owners.

The Ram 1500 REV aims to bridge this gap. It combines a 92-kWh battery with a 3.6-liter V6 engine acting as a 130-kW generator. This setup enables up to 690 miles of combined driving range, up to 14,000 pounds of towing capacity, and a payload rating of 2,625 pounds. With up to 647 horsepower, it also competes on performance with other leading trucks.

Automakers across the industry are taking similar steps. Ford is delaying the next generation of the F-150 Lightning to 2028 and doubling down on hybrid offerings, while GM is slowing production of the Silverado EV and adjusting launch timelines. Toyota continues to pursue a multi-path strategy with hybrids, plug-in hybrids, battery-electrics, and future solid-state battery plans. Against this backdrop, Stellantis’ pivot toward a REEV pickup appears both pragmatic and well-timed.

Analysts note that the market reaction has been cautious — Stellantis shares slipped on the day of the announcement — but the decision could strengthen the brand’s position over the long term. If successful, the Ram 1500 REV may serve as a bridge technology, attracting skeptical buyers and paving the way for the next generation of all-electric trucks.