Arcfox 77° Concept by BAIC blends MPV space with coupe style

BAIC presented the Arcfox 77° Concept at the 2025 Shanghai Auto Show, combining MPV practicality with coupe dynamics and a new design philosophy.

The automotive world thrives on dazzling premieres, but not every concept car marks a true turning point. The Arcfox 77° by BAIC is one of those rare exceptions. Its debut at the 2025 Shanghai Auto Show was more than just a showcase—it was a manifesto of renewal for the Chinese giant.

BAIC has launched a three-year transformation plan, stretching from 2025 to 2027. This is not just about refreshing a lineup; it’s about reshaping identity. At the center of this shift stands design, and leading the creative charge is Anthony Low—a veteran of Audi, GM, Renault, and Ford. His belief is straightforward: in the future, those who master the language of emotion through design will win.

The Arcfox 77° is the first canvas for the new Arcflow Design philosophy. Its four pillars are bold and poetic: merging the physical and digital realms, embracing boundless intelligence, offering comfort that adapts to mood, and delivering a warm embrace through human-centered details.

Visually, the car is a paradox—a coupe’s flowing lines fused with the practicality of an MPV. The low silhouette and striking G-wing doors whisper speed and agility, while the spacious interior transforms into a lounge, office, or theater. Like a chameleon, it adjusts to the rhythm of its owner’s life.

A standout feature is the deformable aerodynamic kit. It shifts its shape depending on speed and driving conditions, almost as if the car itself is breathing—hugging the road at high speeds and saving energy during calmer rides.

Technology inside keeps pace with the bold exterior. Face ID unlocks the car seamlessly, an adaptive system tailors driving modes to any terrain, and AI learns driver habits to fine-tune every journey. It feels less like operating a vehicle and more like having a conversation with it.

The Arcfox 77° is far more than a design exercise. For BAIC, it is a strategic instrument meant to strengthen its standing in an era where China is rapidly stepping forward as a leader in electric mobility. And perhaps, with cars like this, the idea of the “future on wheels” is no longer abstract—it’s already rolling onto the stage.