Rolls-Royce Phantom 100 years: heritage, design evolution, future outlook

Rolls-Royce marks Phantom’s 100th anniversary in 2025 with global events, model updates, and a Bespoke version that unites heritage with modern vision.

A hundred years of Rolls-Royce Phantom is not just the story of a car, but a cultural chronicle. Since its debut in 1925, every generation of the Phantom has become a symbol of its era, reflecting changes in society, design, and technology.

The centenary year of 2025 has been marked by a series of events across the world. A highlight came at the Goodwood Revival, where five landmark Phantoms were showcased, illustrating the model’s journey from its earliest decades to its most recent iterations. Every Phantom built in 2025 carries a special chassis plaque, underlining its connection to this historic milestone.

The current Phantom VIII, introduced in 2017 and updated in 2022, remains true to tradition while embracing innovation. Built on the aluminium Architecture of Luxury, the Series II version received refined exterior elements and new digital integration features. These updates reflect Rolls-Royce’s commitment to merging timeless values with evolving client expectations.

Placed alongside other models in the lineup, the Phantom retains its position at the summit. Ghost continues to serve as a more accessible entry point into the marque, while the Phantom holds on to its crown as the ultimate expression of status and craftsmanship. In parallel, the arrival of the Spectre — Rolls-Royce’s first series-production electric car — signals the company’s future direction. Yet, Spectre does not replace the Phantom; instead, it broadens the spectrum, proving the brand is ready for the electric era while safeguarding its most iconic flagship.

Today, the Phantom is perceived not only as a luxury automobile but also as a moving gallery, stage, and state room, where history meets modernity. Its centenary is less a conclusion than a continuation, and Rolls-Royce has already announced that a special Bespoke version will soon be revealed — uniting the legacy of the past with the ambitions of the future.