Hyundai 2026 Palisade Hybrid debuts with Elevating What’s Next campaign

Hyundai launches the 2026 Palisade Hybrid with the Elevating What’s Next bilingual campaign, highlighting Latino family values, innovation, and cultural identity.

Hyundai Motor America has unveiled its new marketing campaign “Elevating What’s Next”, developed with Lopez Negrete Communications to introduce the all-new 2026 Hyundai Palisade Hybrid. Launched on September 24, 2025, in California, the campaign stands out for its bilingual approach, rolling out content in both English and Spanish.

The initiative places Hispanic families in the spotlight, portraying the Palisade Hybrid as a companion on the road to growth and achievement. According to Hyundai’s Chief Marketing Officer Sean Gilpin, the project deepens the brand’s connection with Latino consumers, while Lopez Negrete’s CEO Alex López Negrete described it as a story of multi-generational ambition and progress.

Under the hood, the Palisade Hybrid combines a turbocharged gasoline engine with electric motors to deliver 329 horsepower, a range exceeding 600 miles, and the option of HTRAC all-wheel drive. Practical touches include “Stay mode,” allowing the climate system and media to run without the engine, and a V2L function to power external devices. Inside, the SUV offers seating for seven passengers and incorporates Hyundai’s latest safety technologies.

The model is expected to reach U.S. dealerships in fall 2025. Industry sources, including Edmunds, list prices between $43,660 and $58,280, depending on trim, ranging from the Blue SEL to the flagship Calligraphy. Gasoline versions are slated for late July arrival, with hybrids following shortly thereafter.

Entering a highly competitive segment, the Palisade Hybrid will face rivals like the Toyota Highlander Hybrid and Kia Telluride Hybrid. Media comparisons highlight Hyundai’s advantage in interior space and equipment, while noting that acceleration remains on the calmer side.

For Hyundai, the campaign also underscores a broader cultural strategy. Lopez Negrete Communications has previously led Hispanic-focused projects for models such as the Santa Fe and the IONIQ EV lineup, recognized for authentic bilingual storytelling. With this new effort, the brand aims to strengthen emotional resonance, presenting the Palisade Hybrid not just as an SUV but as a symbol of family values, identity, and forward momentum.