Hyundai 2026 Ioniq 5 prices drop up to $9,800

Hyundai reduces 2026 Ioniq 5 MSRP by up to $9,800, with an average cut of $9,155. Entry SE model starts at $35,000. Move comes as tax credits expire.

Hyundai Motor America has announced one of the sharpest price adjustments in the history of the Ioniq 5. For the 2026 model year, U.S. MSRPs have been cut by $7,600 to $9,800 across the lineup, averaging a reduction of $9,155. The SE RWD Standard Range now starts at $35,000 before freight charges. For 2025 models still in stock, Hyundai is offering a $7,500 cash incentive, giving buyers the choice between a discounted outgoing model or the updated 2026 lineup with realigned pricing.

The price shift comes with other notable updates. Every 2026 Ioniq 5 now includes a dual-amperage Level 1/Level 2 combo charging cable as standard equipment. The color range also broadens with the addition of Sage Silver Matte, while bold shades like Ultimate Red and Cosmic Blue Pearl become available across all trims.

The backdrop is crucial. As of October 1, 2025, the U.S. federal clean-vehicle tax credit expired for new acquisitions. That incentive had long buoyed EV demand, including the Ioniq 5. With the credit gone, automakers are recalibrating, and Hyundai has opted for direct MSRP reductions as a way to maintain momentum.

The company frames the move as both a response to market dynamics and a strategy to reinforce Ioniq’s leadership. Significantly, the Ioniq 5 is the first production vehicle to roll out of Hyundai Motor Group Metaplant America in Georgia. The facility is designed to increase localization, reduce logistics costs, and provide the scale needed to support higher volumes.

Sales figures suggest the approach is timely. Hyundai sold more than 44,000 Ioniq 5 units in the U.S. during 2024, and in September 2025—just before the tax credit expired—the model posted one of the strongest year-over-year gains in its class. Industry outlets note that lower MSRPs could help cushion the expected slowdown, even as the broader EV market faces a more cautious outlook.

In effect, Hyundai is betting on a combination of sharper pricing, richer standard equipment, and expanded U.S. production. For consumers, it lowers the entry point into the EV crossover segment at a moment of heightened competition and uncertainty.