Hyundai Achieves Record $24.6 Billion Brand Valuation in Interbrand 2025

Hyundai Motor secures $24.6 billion brand valuation and 30th place in Interbrand’s 2025 Best Global Brands, driven by innovation, record sales, and creative success.

Hyundai Motor Company has reached a new milestone in its global journey, achieving a record brand valuation of $24.6 billion and securing the 30th position in the Interbrand Best Global Brands 2025 rankings. This marks sixteen consecutive years of brand value growth—a 72 percent increase over the past five years—driven by strong financial results, strategic expansion, and sustained investment in innovation.

The year 2024 was pivotal for Hyundai. The company reported record revenue of KRW 175.2 trillion with an 8.1 percent operating margin and celebrated the production of its 100 millionth vehicle, achieved within just 57 years. Another defining moment came with the largest IPO in India’s history, as Hyundai Motor India Limited entered the stock market, reinforcing Hyundai’s prominence in one of the fastest-growing automotive regions.

Innovation remains at the core of Hyundai’s strategy. The opening of the HMGMA plant in Georgia marked the company’s first software-defined factory, integrating artificial intelligence and digital twin technology to optimize manufacturing. Meanwhile, Hyundai launched its mobility software brand Pleos, designed to power the next generation of software-defined vehicles and connected ecosystems.

In electric mobility, Hyundai strengthened its leadership with the INSTER winning the 2025 World Electric Vehicle award. The company also expanded its electrified lineup with the three-row IONIQ 9 and the all-new hydrogen-powered NEXO. Safety performance remained a hallmark of the brand—seven Hyundai models earned the prestigious IIHS TOP SAFETY PICK+ rating in the United States.

Hyundai’s creative and cultural initiatives added further momentum. At the 2025 Cannes Lions International Festival of Creativity, the brand won five awards, including a Grand Prix for the short film “Night Fishing” and multiple honors for its CSR campaign “Tree Correspondents.” The company also renewed its long-term FIFA partnership through 2030 and became a title sponsor of both the ASEAN Football Federation Hyundai Cup and the CONMEBOL Libertadores.

Analysts note that Hyundai’s rising brand value reflects its ability to merge technological excellence with human-centered progress—a philosophy embodied in its vision, “Progress for Humanity.” As Hyundai strengthens its position across the U.S., Europe, and Asia, it continues to chart a course for sustainable growth amid shifting global dynamics.