Mercedes-AMG unveils Swiss-made watches inspired by performance cars

Mercedes-AMG presents three new Swiss-made watches crafted from titanium, steel and ceramic, combining precision engineering with the performance DNA of AMG vehicles.

Mercedes-AMG is deepening its connection between automotive engineering and high-precision watchmaking. The brand’s three new timepieces bring the spirit of AMG performance from the racetrack to the wrist. Far from being mere accessories, they mirror the same philosophy that drives every AMG vehicle — power, innovation, and craftsmanship.

Each model is Swiss Made, crafted from titanium, stainless steel, and ceramic — materials also found in AMG’s lightweight automotive construction. The project’s aim, as stated by the brand, is to showcase how precision and performance transcend forms, whether in a V8 engine or a Swiss movement.

The AMG Business Automatic Chronograph stands as the technical centerpiece. Its Sellita SW500 calibre, visible through a sapphire crystal case back, recalls an exposed AMG engine under glass. PVD-coated steel and titanium components mirror the brand’s use of advanced materials, while layered dials and red highlights evoke the design of a sports car cockpit.

The AMG Essentials model, powered by the Ronda 6004 quartz movement, reflects the rhythm of everyday driving. Its contours draw inspiration from the aerodynamics of the Vision AMG, while luminous Globolight XP numerals glow like the ambient lighting of a performance car.

The Essentials Chronograph, featuring the Ronda 5030 quartz calibre, reinforces AMG’s motorsport DNA. Its matte black ceramic bezel with tachymeter markings directly references the speed-measuring tools used on the track.

According to the AMG Collection 2025 catalogue, prices range from €750 for the Essentials model to €2,500 for the Business Automatic Chronograph. All three are available through Mercedes-Benz dealerships worldwide, with delivery times estimated between four and six weeks.