Porsche Latin America celebrates 25 years of growth, innovation and community

Porsche Latin America celebrates its 25th anniversary with record sales, new Destination Porsche centers, and a continued commitment to innovation and local communities.

Porsche Latin America is marking its 25th anniversary with strong momentum and a clear focus on the future. In a quarter century, the Miami-based subsidiary has grown from a small regional office into a key hub for Porsche’s operations across 20 markets and 16 independent importers from Mexico to Argentina and the Caribbean.

The milestone comes on the heels of record results. In 2024, Porsche Latin America delivered 4,507 cars to customers, up 31 percent year-on-year. The pace continued through September 2025 with 4,105 deliveries, a 22 percent increase. SUVs remain the main strength of the region — the Cayenne and Macan lead sales — while the iconic 911 recorded 19 percent growth, boosted by the arrival of the new T-Hybrid system.

According to President and CEO Tobias Eninger, the anniversary reflects “the success of a collective effort across the entire importer network.” Latin America, he added, has become an important growth driver in Porsche’s global strategy. Central to this success is the rollout of the Destination Porsche concept. The first redesigned showroom opened in San Ángel, Mexico City, followed by new facilities in Buenos Aires, Bogotá, Santiago, and Lima. The region has also embraced innovative retail formats like Porsche Studio and Porsche NOW.

The Porsche community has expanded alongside the network. Fifteen official Porsche Clubs bring together over 2,500 members, hosting events such as the Porsche World Road Show and the legendary Carrera Panamericana — both symbols of passion and heritage.

Social engagement remains a defining part of Porsche Latin America’s identity. Through its long-standing partnership with the non-profit TECHO, more than 815 homes were built across 18 countries between 2011 and 2024, a number that rose to over 817 in 2025.

The anniversary celebrations will culminate with the Sonderwunsch project “Icons of Latin America” — a collection of bespoke cars inspired by the diverse cultures of the region. The first model is set to debut later this year.

Electrification is advancing as well: Porsche Destination Charging now counts over 300 stations in 20 countries, while the launch of the Macan Electric signals the next chapter in the brand’s regional evolution. It’s a sign that Porsche’s commitment to Latin America goes beyond sales — toward innovation, community, and a sustainable future.