FIAT Celebrates Italian Elegance with 500e Giorgio Armani Edition at Rome Film Fest 2025

FIAT presented the 500e Giorgio Armani Collector’s Edition at the 20th Rome Film Fest, honoring Armani’s legacy and showcasing the brand’s vision of accessible electrification.

FIAT took the spotlight once again at the 20th Rome Film Fest, presenting an elegant electrified fleet with the Fiat 500e Giorgio Armani Collector’s Edition as its centerpiece. From October 15 to 26, 2025, FIAT cars shuttled guests between venues, symbolizing the union of Italian style, cinema, and sustainable mobility.

The special 500e edition, developed with Giorgio Armani, embodies that spirit. It features a 42 kWh battery with a range of around 320 km (WLTP) and supports 85 kW fast charging, reaching 80 percent in about 35 minutes. The interior uses sustainable materials like fabric and wood, while the body bears laser-engraved patterns evoking Armani’s signature textile texture. Seventeen-inch GA-branded wheels and tones of Greige and Green turn the car into a piece of art on wheels.

The series is limited to 500 units for the U.S.; production for Europe remains undisclosed. Built in Turin’s Mirafiori plant, deliveries are set for early 2025. FIAT has not yet announced pricing, letting the market decide how to value this blend of craft and technology.

The FIAT-Armani partnership traces back to 2020, when concepts by Armani, Bvlgari, and Kartell introduced a new design language for the electric 500e. Now, that vision has taken shape — a tribute to Armani’s legacy and a statement of FIAT’s belief that electrification can enhance, not diminish, the soul of Italian design.

For FIAT, the Rome Film Fest also showcased its broader mission of “accessible electrification.” Models like the Grande Panda, Topolino, and 600e share this ethos — making sustainable mobility a daily reality without losing charm or joy. On Rome’s red carpet, where fashion, film, and technology intertwine, FIAT didn’t just display cars — it presented a vision of an electric, human-centered, and distinctly Italian future.