Lexus Presents the 2026 ES: A New Expression of Quiet Confidence

Discover how Lexus introduces the 2026 ES in “The Standard of Amazing,” highlighting serene design, electrified performance, and the essence of modern luxury.

Lexus has unveiled the new generation of its executive sedan in an evocative campaign titled “The Standard of Amazing.” The 60-second video is more than a model announcement — it serves as a manifesto redefining modern luxury. At its core lie serenity, confidence, and purity of form.

The film unfolds through poetic contrasts: “True luxury isn’t loud. It’s confident enough to be calm.” The design of the new ES reflects the meeting point of intuition and technology — “where design meets intuition” and “where silence speaks volumes.” It speaks to those who find strength in stillness and comfort in motion.

The 2026 Lexus ES marks a significant step in the brand’s electrification strategy. The model will be offered in both hybrid and fully electric versions. Its debut took place in Shanghai, with European market launch expected in spring 2026.

While detailed specifications have not yet been disclosed, Lexus emphasizes that the new ES is engineered around silence, comfort, and intelligent design. The GA-K platform aims to preserve the sedan’s signature smooth ride and quiet confidence.

This campaign continues Lexus’s pursuit of “intelligent luxury” — a philosophy where innovation integrates seamlessly with calm elegance. Once again, the ES embodies the idea that true sophistication doesn’t need to raise its voice to be heard.