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Honda to Showcase 2026 Powersports Lineup at AIMExpo

Honda at AIMExpo 2026: Innovation and Dealer Focus
hondanews.com

Honda confirms attendance at AIMExpo 2026 in Anaheim, presenting new motorcycle and ATV models and highlighting innovations for dealers and enthusiasts.

Honda has confirmed its participation in AIMExpo 2026, one of the key events in the global powersports industry. Scheduled for January 7–9 in Anaheim, California, the show will bring together major manufacturers of motorcycles, ATVs, and utility vehicles. In its 50-by-30-foot booth, Honda will showcase core models and the latest developments in both on-road and off-road categories.

The company will put a strong focus on innovation and accessibility—two pillars of Honda’s strategy for the coming years. The display is expected to include models already announced for the 2026 lineup, such as the updated Rebel, Pioneer 700, and Africa Twin, along with electrified products featuring the Mobile Power Pack e: system. These technologies underline Honda’s commitment to carbon neutrality and the gradual expansion of its electric range.

Alongside the product exhibits, Honda’s Powersports Sales team will host a regional dealer meeting to review 2025 and outline business priorities for 2026. According to public data, Honda maintains the largest powersports dealer network in the United States, with approximately 935 locations nationwide.

Colin Miller, Manager of Experiential Marketing, noted that AIMExpo remains a vital forum for connecting with partners and exchanging ideas. Bill Savino, Director of National Sales, emphasized the importance of in-person meetings for strengthening relationships across the dealer community.

The event concludes just before the opening round of the AMA Supercross 2026 season on January 10 at Angel Stadium. In 2025, Team Honda HRC Progressive featured riders Jett and Hunter Lawrence, and the brand is expected to return with its competitive CRF lineup.

Other confirmed participants include Yamaha, KTM Group, Suzuki, BRP, and Kawasaki. Organizers report more than 250 exhibitors this year, with key themes such as digital transformation, electrification, and next-generation dealer solutions—signaling that AIMExpo 2026 will serve not only as a showcase of new products but as a snapshot of the industry’s evolving future.

Mark Havelin

2025, Nov 13 23:13

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