Aston Martin and BERO Reveal Three-Year Partnership

Aston Martin and BERO reveal a three-year partnership focused on craftsmanship and premium alcohol-free beer, as confirmed by both brands. Learn more in the full story.

The premium alcohol-free beer brand BERO, founded by actor Tom Holland, has announced a three-year partnership with Aston Martin, the British manufacturer of ultra-luxury high-performance cars. The collaboration follows BERO’s successful launches in the United States and the United Kingdom, highlighting shared values such as craftsmanship, heritage, and an unwavering commitment to quality.

The partnership originated during an exclusive gathering at the 24 Hours of Le Mans, where representatives of both brands—each defined by precision and a deep respect for tradition—explored ways to work together. The alliance will unfold through joint content, BERO’s presence at selected global Aston Martin events, and the development of future collaborative products, which are confirmed to be in progress but not yet detailed.

For Tom Holland, the collaboration reflects both a lifelong admiration for Aston Martin and his personal sobriety journey, which inspired the creation of BERO. Co-founder and CEO John Herman notes that the partnership opens opportunities to create elevated experiences that blend British heritage with a modern approach to mindful drinking.

BERO’s current lineup includes four alcohol-free varieties—Kingston Golden Pils, Edge Hill Hazy IPA, Noon Wheat, and Double Tasty West Coast Style IPA—crafted traditionally with a focus on balance and high-quality ingredients. While no specific details about future co-branded products have been released, the partnership may help expand BERO’s visibility among enthusiasts of premium beverages and British design.

BERO will appear at select Aston Martin events worldwide, though the brands have not yet disclosed which locations or dates this includes. Still, incorporating a premium alcohol-free beer into elite automotive experiences reflects the growing prominence of the non-alcoholic category. Market reports indicate robust global growth, including in Germany, where production of alcohol-free beer continues to increase.

The alliance between two British originals illustrates how tradition and contemporary lifestyle trends can shape a new culture of consumption—one where luxury is defined by attention to detail, and choosing an alcohol-free drink is no longer seen as a compromise.