Fiat 500 Hybrid launch week in Turin with Mirafiori events

Explore the Fiat 500 Hybrid launch week reported by Fiat, covering Turin events, Mirafiori production plans and cultural partnerships, and learn more.

The celebration week “L’Italia che piace” became more than a series of events for Fiat—it marked a renewed connection with the Mirafiori plant and the city of Turin, the birthplace of the iconic 500. The launch of the Fiat 500 Hybrid highlights a transition toward a more pragmatic chapter, especially after the electric 500e faced limited demand and production pauses. By returning to a hybrid powertrain, Fiat positions the model as accessible, relevant, and closely tied to its industrial roots.

The strategic choice is supported by concrete plans: around 5,000 units are expected to be produced by the end of 2025, with future capacity reaching up to 100,000 vehicles per year. These figures signal that the hybrid 500 is not a temporary experiment but part of a long-term revival of the Mirafiori facility.

The launch unfolded through a rich program of cultural and public events across Turin. On the opening day, the Fiat 500 Hybrid served as the official partner of the 43rd Torino Film Festival, transporting VIPs, filmmakers, and industry guests. A special exhibition along the historic fence of the Mole Antonelliana offered a visual journey through the shared history of Italian cinema and Fiat vehicles, capturing decades of cultural intersections.

At the Heritage Hub, the exhibition “Welcome to the home of the Fiat 500” invited visitors into an immersive path through Italian lifestyles and eras, with the 500 as a constant presence. It emphasized the model’s unique ability to carry both emotional and cultural value beyond its functional role.

On November 22 and 23, the hybrid model appeared at Vanity Fair Stories in Milan, where Olivier Francois joined a conversation about the 500 as a symbol of Italian creativity and modern mobility. The celebrations continued on November 23 as the 500 Hybrid led the 2025 Torino City Marathon as the official pace car, guiding runners through landmarks including the historic Mirafiori plant.

The week will conclude with the commercial debut on November 29 and 30, signaling the beginning of a new era for Fiat. With its renewed focus on practicality, cultural heritage, and real-world market needs, the hybrid 500 enters this chapter with strong momentum and a clear message: the spirit of the Cinquecento remains alive, evolving, and unmistakably tied to Italy.